Video Marketing And Why To Use You Tube

Video Marketing And Why To Use You Tube

Video Marketing And Why To Use You Tube

You Tube is the powerhouse of video sharing sites. Anybody can download videos on this site and then others can watch, rate and comment on them. People can even place these video's on their own websites. This makes You Tube a powerful marketing tool for your online business if you are a clever marketer.You Tube was started on the 15th of February 2005 by Chad Hurley, Steve Chen and Jawed Cawin, who were former Pay Pal employees. These guys created a casual and informal feel to the site, and encouraged people to send in informal video clips that they had taken themselves.U Tube has become one of the top most visited sites on the internet since then. In the four months after it started, it got 4 million visitors. In October 2006, Google bought the site out for $1.65. You Tube also won time magazine's award that year for the best invention. More than 65 000 videos are downloaded onto You Tube every day. Prior to You Tube there was no easy way to share ones video's online. You Tube made this easier and accessible for everybody.Online video is probably the fastest growing source of advertising on the internet at the moment. Savvy internet marketers have realized this and have taken full advantage. You Tube is a very effective way to drive traffic to your offer if you do it properly. The traffic that you will get from You Tube is usually high quality traffic, and it is free.Before making your online video, you need to know who your target market is. You also need to establish what keywords your target market is typing into the search engines. Focus on the type of person you want to attract when generating your keyword list. Save yourself time in the long run by doing your keyword research before you make your video. Check on Google and see how many other video's are on the first three pages of Google for your chosen keywords. If there are none, you will have a good chance of getting yours up there.Tag your video with lots of relevant keywords. This will help your video to be found and viewed. If you get lots of views, your video rankings will increase. Use internet tools such as WordTracker to find good keywords. Use some of your keywords in the title of the video and then use lots of relevant keywords in the tags. In this way you will get found a lot easier without having to advertise too hard. Investing some time in finding great keywords for your video will be time well spent.Aim to make your video one that will be well worth watching. An entertaining and informative video will get you many views and sales for years to come.

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