Video Marketing For Lawyers To Increase An Attorneys Seo

Has there ever been a more important time to strengthen and tighten your law firm's marketing

, in order to increase your Return on Investment on how you get clients?

Let's face it, TV is king when it comes to getting clients - followed by word of mouth referrals, but many law firms simply can't afford TV advertising or are too scared to invest the money it costs.

Here's the good news: Internet Marketing is cheap AND very effective! Plus, it will easily become the primary way we get new clients in the very near future.

And if you do advertise on TV - a strong presence online will only help increase the effectiveness of all your existing marketing.

So what is one way to really put your law firm's website on the search engine map - making sure that local searches for an attorney have your site at the top of the list?

Videos!

It's a known fact that people are online watching videos. And 60% of the content online today is in the form of video.

Here are some reasons why online videos will increase traffic to your website and help you increase conversion rates....

Video Marketing for Lawyers

1) Google likes videos! Have you ever heard of Search Engine Optimization? This is a process that ultimately gets your website at the top of an organic search ranking. Video is the perfect solution for attorney seo. When there's a video on your website, the likelihood that a search engine, like Google, will see your page is increased. Plus, when done correctly, your video will be logged in the separate "Video" section of the search results which usually have much less competition to reach the top of the list

2) People absorb information from videos much easier! People read a website much differently than they read a magazine. Online, people skim pages, usually skipping over a lot of the copy you spent hours writing for your website. With videos, people will usually watch, OR AT THE LEAST they will listen - as they skim your page!

3) Easier to relate to a client! Clients don't buy from your law firm - they buy from YOU! And the quicker and better you can reach and relate to that potential client - the better chance they are going to hire you! Video is much more personal.

If you'd like to learn some other tips on using video - along with countless other ways to Increase your Caseload Without Spending a Load...

Click below in my bio to watch an entire video I posted on my blog revealing some more ways video will help your law firm. Plus, I'll tell you what video camera I use for my videos (costs less than $200) and is as simple to use as shoot, plugin to your computer, and upload! It's that easy!

Dedicated to your success,

Ken Hardison, President of PILMMA

by: Ken Hardison

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