Video Marketing: How You Can Become An Expert

Video marketing is, in some ways, about becoming an expert.

So just how do you prove that you are an expert in your business?

Videos prove your expertise. When you produce videos that show people how to do something or how something is done, that portrays you as an expert in your field. Many people enjoy watching videos that show them how to do something. Thus, the more videos you have produced that contain good content, the more the general public will respond to you.

People who use video marketing find that the audience is very interactive when the video is about learning how to do something. More people learn by watching as opposed to reading text instructions. When you can build that kind of credibility with your videos, you are branding yourself as someone who is knowledgeable. This has a tendancy to drive people to your website to see what your offer is. This is the desired effect of marketing with video.

So here is an example of what I am talking about.

One day I saw an illusionist on television and I wondered how some of these illusions were done. So, just starting somewhere, I went to Youtube and did a search on related videos about magic tricks. Much to my amazement, I found many people who had videos that demonstrated how "magic" tricks were done. It was not hard to find some good videos that were interesting to me.

However, there was one other thing I had noticed. There were many people who had videos about magic tricks. But the best videos had massive hits. This all totally relates to what we are talking about here. When you produce a video with good content, the public will eat it up! Everybody loves videos that have great, informative content......no question about that fact!

To sum it up, video marketing is all about demonstrating your expertise. When you make a video that contains good content, you will have an audience of people who become loyal to you. So make sure that your video is interesting and informative. Using this technique will drastically improve your online marketing experience!

by: Jesse Sisson

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