Video Marketing Made Easy
There has never been a better time to become an expert video marketer
. Over the past year YouTube has started delivering in excess of over two billion videos a day on their site. While websites wrestle with traffic generation, smart marketers are placing their content where the traffic already is.
To a large extent watching movies online is replacing traditional browsing. Certainly not all videos are quality oriented, the reality is that online the consumption of video related content is very much in demand.
The repurposing of content is a major trend online. The internet was very much a text based medium up
until about 2004 when video slowly started making a presence online. Today marketers are taking their articles, press releases and other promotional items and converting them to video to capitalize on the growing demand for information on video portals.
If you have quality information about your business, video marketing is a great way to connect with your audience.
Video marketing is pretty straight forward.
1) Create your video with any cam corder, smart phone, web cam or digital accessory.
2) Upload your content to a handful of video based portals.
3) Categorize your content well by focusing on a keyword rich title that people are searching for online.
4) Create backlinks in to your video
5) Make blog posts on relevant sites about your video
If you follow these basic guidelines within a short period of time your video will gain in popularity.
Many marketers shy away from video because they do not want to be in front of the camera. While this is understandable it is easy to create videos like automated slide shows which do not require you or anyone else to be the spokesperson in the video.
If you want to be in front of the camera the key is to be authentic. Be genuine and sincere. Artificial personalities are very easy to detect online. If you have passion about something, feel free to show it and be authentic in doing so.
There is a variety of movie maker software program that can add titles, subtitles, captions, transitions, music background effects and more video effects that will make your own video look like a work of a pro.
It will all depend how much work you want to put into each video you create.
My advice is to focus your attention on producing great content. This means that considerations about lighting,
scripting and basic photography should be secondary. The marketplace is looking for quality information on your
area of expertise.
Over the past several years I have created an uploaded several hundred videos to promote my businesses and passions.
I highly recommend that you acquire the skills necessary to master video marketing. It is the medium of choice
for communicating online.
by: Frederick Hail
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