Video messaging service allows the users to exchange video content via mobile phone in a fast an inexpensive way. A long message, which requires a long time in typing in the form of text, can be easily recorded as a video, which takes less time. It does not require a separate phone memory, as all the messages are stored centrally. VMS also facilitates customized privacy settings in which the user can exchange video content with the users who have subscribed to each other's VMS. This eliminates the possibility of receiving unwanted video content from unknown users.
The various features of VMS are:
Person to Person
VMS facilitates exchange of mobile video SMS through a flat rate subscription. The users can create, send and forward
mobile video SMSto other users. The users can also video chat through their mobile phone anywhere they are.
VMS Push
It enables mass distribution of VMS to its recipients in short of time.
VMS Pull
In this, the user requests the subscription or permission to share video content with you via numerous methods like through a webpage, an SMS sign up or by scanning a barcode.
Billing
The user can also charge the end user of their VMS subscription for your content. This facility is specially created for commercial usage of VMS. For Example in the form of:
Apple iTunes
Android Market
Premium VMS
Activation Card
Credit Card
Marketing
Video messaging service can also be utilized for advertising purposes wherein commercial advertisements can be added to video content distributed among its users. A carrier of VMS can make a revenue-split model for advertising purposes accordingly.
VMS can prove as the next breakthrough in the field of advertising wherein another visual medium of marketing which is accessed by its users at all times helps the advertiser in reaching a wider market.
A visual medium is always more appealing for the user moreover, what may be said in many words can be communicated in a short and precise video. In addition to this, almost every person carries a cell phone further enhancing the scope of video marketing via mobile phone.