Video Transition - Key To Introducing Call-to-action
Now when you have made a video, you need to add an outro
, the call to action. The whole point of making a video, what do you want them to do next, subscribe, pick up the phone, book your seat etc. Generally we put a url on there. So what I'd do is add a video transition. I like to do a fade to black, generally I do a fade to black and then I add a title.
The one I do at the end usually is a zoom because I want it to really stand out for people. I usually match, if I've used a black screen at the beginning, I use a black screen at the end, it just helps to keep it clean. You don't need to overdo it.
In our call to action we could say, see the rest of this seminar, visit, or something like that. This is the purpose of the video on your website. It's almost like they've watched a little bit of the video and we're hooking them. Then we're saying, if you want to see the rest of it, head back to our website to see the rest of it, or something like that.
Obviously it's going to vary, but usually, thinking about what the goal is, the goal is to get them back to your website, so you need a very clear call to action. Because you may be going to be distribute this and it won't necessarily be embedded into our web page, it's all about getting them to come back to the site, whereas sometimes the call to action might be opt in below or something like that.
So 'See The Next Part Of This Seminar, visit' Generally we use title case, this is up to you. Underneath you just put in your URL. In iMovie , the way we resize it, you just highlight it, show fonts, and then you've got this slider. Basically for this type of video transitions, we just slide it up as big as it will go and it balances with the title above it.
Building on that, when using any text in video, for me bigger is always better especially if you're talking on black screens at the intro or outro, depending on what size they're looking at the video. If you've got space there, you might as well use it and make it as easy to use for someone as possible. So by doing that, just make it as big as you can.
One thing with YouTube, you can insert links. They've got some post editing material. But they won't let you link off site. You can link to other videos, you can get them to subscribe. There are different ways you can embed actions into video or video transitions. Traffic Geyser is a good place to look, they've got custom video players that you can add those sort of actions. So at the end of a video, the video changes to an opt-in box. There are a few different ways to do that but iMovie obviously we can't do that.The outro defaults to about three seconds, three and a half seconds, that's not long enough. So we just go in, double click it, go in, make it eight to ten seconds usually.
by: Jimmy Cox
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