Video advertising: moving pictures that move decision makers

Video advertising: moving pictures that move decision makers

Let's face it, you're a business owner and you most likely get a lot of "cold calls" from telemarketers. It's a legitimate business and has a place in commerce, but the ratio of calls to sales is pretty low. Unless you're on a no-call list, you'll get some. The internet is changing much of the way we do business, and especially, how we advertise because of the way the worldwide web works. Business today is on a 24 hour, 7 day a week schedule. Buying and selling goes on while people sleep in a much automated fashion. The internet has also accommodated the work schedules and lifestyles of decision makers because it is available on a timetable that they can control. They can review product descriptions, prices, ask for quotes, answer e-mails with appropriate data, and do this when they are ready and not having to make a call-back that fits their caller's own schedule. There has never been so much convenience or opportunity.

Video advertising fits this new timetable to perfection. Properly made video is practically self-explanatory, it shows in visuals and voice over of how a product or service works, how it is made, how it can be used, it can tell the background of the business in any combination of elements that will tell the viewer as much as possible to help them make a recommendation or decision. Best of all, it is available anywhere, any time and can be instantaneously shared with others. No more or little reports, memos or scheduled calls unless that's how the business works.

Often, the details on products or services being marketed is viewed by a person who may not an expert on the subject. A well produced video can educate and inform that person and move that product to the top of the selection list. Videos that describe processes and products can be circulated for additional purposes, for education, personal fulfilment, continuing education etc. and see even more viral opportunities that link back to the company's website. Online, you never know who's watching, and new markets can develop from these video productions and marketing that was previously never imagined.

Most often, well produced videos are appreciated for their artistic value. This benefits the business because audiences they had not originally targeted will be noticing the video for its qualities as an art form and will start to circulate information about the company and its products; PR value is added to the mix. The production company will also get an acknowledgement and benefit. A reward or two has never hurt a marketing campaign.

Video advertising is not new, but the speed and accessibility of the internet has given it a new impact that will reach audiences and create markets. Limitless doesn't seem like an adequate term to use but it is potentially very true. Video is not static and must adapt constantly to attract new audiences and satisfy current ones with new content. Modern software technology makes it possible to stay on the cutting edge and on budget. Working with top video production companies is essential to that all important visibility factor that sells products.

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