View Country Areas Cold Paste Printing Market, "a Collective Disease" (figure) - Printing,
Previously made Printing Glue Cost-effective and far from foreign products
, relatively low grade. This is because the Chinese mortar, Printing Industry started relatively late, want to catch up with foreign technology will take some time. After today, three decades since reform and opening up development of mortar made with Japan and other countries in the quality of latex products have been the same. Some products even in some of the performance than similar foreign products. But in the booming industry has also produced a lot of problems, most recently the author participated in Zhejiang area market research project, the focus of follow-up of the country regional printing companies, because of geographical and industrial characteristics of the relationship between the accumulation of many printing companies mortar In the country, where the scale of the enterprise and workshop-style family businesses coexist in the same country a local printing mortar business contacts I touched a lot can be said that country regional market currently printing paste problem to some extent become China printing paste a microcosm of the industry, "mixed enterprise, the product without innovation, brand awareness weak" is becoming the industry's "collective disease"! " View country areas
cold paste printing market "collective disease"
HC Network with Figure screen printing special
Enterprise mixed: quite a mixed bag
Printing paste is Chemical industry Industry, so long as the formula can be processed into the market, production, industry, low barriers to entry. Considerable number of enterprises rely on a piece of paper with part of the funding formula and entered this market, and corporate communication in the process of some enterprises that the country has been the market for glue industry standard low market entry threshold, and is currently in the country market many business leaders from some big companies run out of their factories, so due to technical and power, capital and other constraints, such enterprises are based on the form of workshops, product quality and naturally can not guarantee. As the upstream Clothing Printing company for printing paste product quality requirements are not the same, so the early stages of market formation workshop-type businesses that can meet the basic needs of low-end market, but with international and domestic Environmental protection The continuous improvement of standards, this lack of core technology companies in the Financial Storm and the dual role of domestic and international environmental policy, the doubt will be greatly reduced competitiveness.
Paste printing effect chart HC network with Figure screen printing special
Product without innovation: have a price war
Paste printing industry is not a common failing of the core R & D team, the product can not follow the market development and innovation, copying too seriously. Paste printing industry is a fact-based research and development of industry, manufacturing cost is low there is no meaning, it does not depend on the price to win. Since there is no strong R & D enterprise, the current printing is also an important characteristic of paste plagiarism is serious! As long as a product to sell, there are countless companies to follow suit once the production, packaging and even product names are the same, really, nothing wrong with this approach, first to solve critical business survival. However, the long term, not necessarily desirable method of operation. Printing paste is a kind of chemical products, so has led to the production of latex in different conditions will produce no results, if not a strong R & D team will not be backed products to meet market demand in the problems arising from be resolved in a timely manner, so that consumers can not establish a corporate brand image in mind, then, the brand's culture over time will be decomposed.
To do so the result is it? No brand value, we began to pick up the only weapon ---- price, crazy fight prices, price war! The design value without the support and brand culture, as a product, consumers only on price sensitive. This is a lot of printing paste Enterprise sigh: "Print mortar more difficult, more difficult to make money," the root cause.
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by: gaga
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View Country Areas Cold Paste Printing Market, "a Collective Disease" (figure) - Printing,