View Jeanswest Casual How To Seize The Hearts Of Young People
"Regular updates to follow the young consumer market positioning
," "study of young people living and consumption patterns of behavior" ... ... Hong Kong Fashion Designers Association, Mr Kevin Yeung frequently to "brand" and "young people" has proclaimed that he felt that The strategy of the brand in the market more conducive to the survival and development. No wonder, the major well-known clothing brands know how to use the "factors of young people to find the closest attachment as an advertising carrier," the. To "How to build youth brands in China" as the theme of the brand to create a forum recently held in Huizhou, Guangdong, the Forum has attracted thousands of garment industry of authorities involved.
According to the latest in a "Undergraduate research and creative media groups use" report shows that 74.8% of the students "want to become a unique style of the people", 57.7% of the people were "like shopping with a unique style of products . " From the students lifestyle, consumer behavior, media exposure point of view, about 20% of their daily time for learning, 10% of the time for leisure and entertainment, sports accounted for 5%. Students think that fashion is a "unique style" and "personality show," but this is a group of unique and distinctive, with a high degree of consistency.
In the clothing industry, of course designers carefully spared no effort to find this "unique" style, to fit the appetite of young people. Kevin Yeung believes that the brand's product design strategy for young people in the clothing industry is worth attention, he cited a 13 breath "practitioners secret": a single product with the family style design style design, brand design required a more holistic planning, use of trend information and market data, color design strategies, material design strategy, product design and strategy, product mix strategy, design, story, with a combination of price categories, the design details.
Currently more than 20 provinces and autonomous regions in China has opened nearly a thousand stores Jeanswest International (HK) Limited, its annual sales have more than 1.4 billion yuan. Jeanswest is how to attract consumers, but also how to present China has the largest sales network of casual wear it? "Because we caught young heart!" Xun Yang, chairman of the company proudly told reporters that their business is through economies of scale to reduce production and operating costs, to the best value for money price launch key products, to bring the interest back to customers.
Yang Xun said, Jeanswest consumer groups located in the 16-year-old to 30 year olds, were able to attract them first, product price is not high, the second is the product followed the trend, three is the quality of work has protection.
Generation of fashion design rookie, and needs time to understand young people dress. Its a "Fun Cowboy" as the design theme of the design competition will be in October this year, formally kicked off in the country.
Guangdong is a province of China textile and garment, textile and garment industry is one of the pillar industries in Guangdong Province. Parties under the total society is estimated that in 2004 China's domestic apparel consumption of the whole society is about 5.395 trillion yuan total, up 13.3%; in 2004 the national production of about 41.8 billion apparel, an increase of 15.79%. Among them, Guangdong Province accounted for 26.38 percent of national output, in the provinces came out top; country clothing exports in 2004 up to 61.616 billion U.S. dollars, of which exports accounted for 12.05 billion U.S. dollars in Guangdong, in China the most important. Guangdong Province is priced apparel industry exports continue to increase in added value is growing. Particularly conspicuous is the key industry clusters to the Pearl River Delta city, town, relying on a group emerged in Guangdong garment enterprises and famous brands, created a number of excellent costume designer, created the world's great for the circulation of the national radiation system .
by: gaga
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