, media awareness and constructed celebrity, Vince McMahon managed to find himself at top of the entertainment industry both personally and through the success of his company. His unique approach to media has made him sort of a modern day guru at self promotion. The results he gets cannot lie, McMahon has changed the advertising game through his use of different forms of content. Vince McMahon's ability to shun criticism and turn negative feedback into a marketable character has made him a dangerous force in all media industries and his legacy will not be forgotten soon.