Viral Marketing –Best Online Brand Promotion Technique

Viral Marketing is one of the best techniques for brand promotion and increasing

awareness about the new products/services launched which in turn leads to increase in sales. Viral marketing is done by spreading viral messages. (Note: Here viral does not refer to viruses. Viral messages are the marketing messages passed through social networking. This online marketing technique may be of various types-in the form of videos, images, text messages and so on. )

Meaning of Viral Marketing

In simple words, viral marketing means to pass marketing messages. The online marketing technique, Viral Marketing is so called because of its attribute of being spreading as rapid as a real virus.

Success Rate of Viral Marketing

The success rate of viral marketing directly depends upon the pass-on rate and reactions of the targeted traffic. Higher the pass-on rate of the viral message and positive reactions of the readers, higher is the success rate of viral marketing.

In short, this online marketing strategy is all about reaching the maximum number of people online through various social networking sites and increase awareness online.

How to do Viral Marketing?

Viral marketing is the online marketing done through social networking sites. It is done by displaying the products/services on social networking sites.

Today everyone is aware of the social networking sites and uses them regularly such as Twitter, Facebook, Orkut etc. Now promoting on brands on these popular networking sites accelerates the rate of brand awareness. It increases the visibility of the product and more visibility leads to more visitors, which in turn increases the number of consumers.

Today brand promotion on social networking sites has become a trend followed by the newcomers as well as the masters of trade. Thus, viral marketing is no more a new online marketing funda. The webmasters are trying hard to promote their products, services and brands on the globally renowned sites to ensure higher visibility online.

Different approaches of brand promotion through viral marketing are:

Messages

Text Messages

Images

Video clips

E-books

Brandable softwares

Advergames

Viral Marketing Best Online Brand Promotion Technique

By: rachana

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