Viral Marketing – Can You Make It Work?

Viral marketing is often seen as the new way to increase market penetration and build brand awareness on the Internet more space

. Viral marketing is not quite as contagious among consumers as advertisers want, according to a new report from Jupiter Research. Viral marketing is sometimes called viral advertising.

Marketing

Marketing on the Internet is an entirely new arena, and the companies / people will try anything to promote himself. Viral marketing and viraladvertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. [1] Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral marketing is based on this natural human behavior. The goal of marketers interested in creating successful viral marketing programs is for people with high Social Networking Potential (SNP) are identified and viruses to create messages that have adapted to this segment of the population and a high probability are continued. An example of a successful viral marketing is Hotmail, a company now owned by Microsoft that its services and its own news, advertising sheets, "in each user's e-mail encouraging notes. Viral marketing is any strategy that encourages people to pass on a marketing message to others, the creation ofPotential for exponential growth in the exposure of the message and influence. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail. The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download.

- Piracy Report

Video

Viral actions may take the form of video clips, interactive Flash games, advergames, images or even text messages. Here are some guidelines that we follow. : Make itIn short: 15-30 seconds is ideal to break long stories into bite-sized clips Designed for remixing: create a video that is simple enough to be remixed over and over again by others. Helpful assisted analysis of a great example of an online viral campaign of short TV spots result in people at a 7-minute video. In other words, not all the videos go viral organically there is a method to the madness. Lee Jeans and messages sent with the news of a cool video game with characters from TV and print ads."It could pickup on a video-eight months after it aired, when the issue appears on messages.

- Piracy Report

Free

A good example of viral marketing is many of the free e-mail services available on the Internet. Free E-Mail services, free information, free "cool" buttons, free software programs that perform powerful functions but not as much as you get in the "Pro" version. The strategy is simple: Give away free e-mail addresses and services, add a simple day at the bottom of thesent every free message: "Get your private, free e-mail at http://www Free Internet marketing resources, web site development tutorials, commerce strategies and software solutions. give away valuable products or services." "Free" has become the most powerful word in the vocabulary of marketing reality. You can not profit today, or tomorrow, but if they can generate a wave of interest from something free, they know that they benefit from this "quickly and for the rest of their lives" (with apologies"Casablanca"). The beauty of all that it is free advertising.

http://www.piracyreport.pannipa.com/2009/10/07/viral-marketing-can-you-make-it-work/

Viral Marketing Can You Make It Work?

By: kadinblog

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