Viral Marketing-an Effective Low Cost Advertising Technique
Viral marketing is a form of promotion based on the free circulation of ideas via a word of mouth process
. When you like something, it feels second nature to share your discovery with someone you like. Be it friends, relatives or colleagues, you get a kick out of sharing with someone else something cool that you have discovered.
Various forms of easy to use viral marketing methods are available online to improve your online sales and increase search engine visibility. The following forms of viral marketing techniques play a vital role in the success of your online marketing. Most significant free to implement techniques include:
Email marketing
Blogs
Article submission
Social networking
Newsletters
Pod casts
Stand-alone e-books and whitepapers
Signature files
Online forums
Important Viral Marketing Tools:
Understanding the market psychology: A 'free' service is an instant attention grabber. Nothing sells a product better than giving it free of cost initially. It may sound ironical but the strategy is very effective, especially in the case of web services. Promoting a product by offering trials directly or through the existing customer base lures a client to at least try it or recommend a trial to their near and dear ones.
Being a receptive domain: Willingness to accept a remark whether good or bad is the hallmark of a responsible campaigner. People trust a service better if it is open to criticism and suggestions. If a person feels more involved in the process, there is a high probability of that person using the product or service. People who have Internet access are especially prompt in commenting on a service.
Scrutiny and resolving: Once a detailed analysis of product sales and its feedback is done, acting on the results is crucial. Viral marketing is a very sensitive medium. The information passed on at such speed also involves a lot of risk. The marketing medium cannot be controlled once the process begins. Therefore it is extremely important to project the desired and carefully studied image of the product. It involves rectifying the glitches or any shortcomings promptly and ensuring a constant watch on the market happenings.
Viral marketing is done through funny interactive Flash games, video clips, images, and textual content. Whatever is the size or type of online business you have, you can benefit from viral marketing through article writing and distribution since textual content plays a vital role in every form of communication, be it online or offline.
Social networking sites are ideal for viral marketing. Submit your short, informative piece of writing that reveals an idea or concept in an entertaining or interesting way in blogs, discussion forums, press releases and newsletters. To run an effective viral campaign offer an incentive, personalize the referral email and track and analyze the results.
Viral marketing has many advantages such as:
Low cost marketing
Zero advertising cost
Your visitors can spread the word 24/7
Everything is done on autopilot
Set one time and forget system
This kind of marketing is easier than you think. Some require a little script you can add to your website and require a link you can promote. One person signing up to your link can lead to thousands or even millions as it goes on and on without you doing any promotion.
Viral marketings main purpose is to circulate your message to as various individuals as possible without spending any money for promotion or advertising.
A successful viral marketing campaign will grow exponentially, last for long time, and before you know it, youll generate tons of traffic, newsletter subscribers and customers. Here are some other benefits you can gain from Viral Marketing: It can automate your marketing efforts, increase or improve your targeted traffic, build brand recognition, increase link popularity, and many more.
Another thing that makes Viral Marketing important for your marketing campaign is that it is not considered a time consuming at all. When you use proper viral marketing techniques, you dont need to put in as much time or effort as in case of search engine optimization, pay-per-click advertising, and other forms of marketing.
Statistic shows that when people like something, they will usually spread the word to three other people on their own. If your virus catches on, youll be able to get your message in front of exponentially more people than you could ever do by yourself.
by: Jenny Dsouza
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