Visitors Coming From Social Bookmarking Sites Are Harder To Convert

To be successful in Internet Marketing, there is one secret ingredient - you need to learn how to drive targeted traffic

. Without targeted traffic, you will find it hard to make sales. In other words, your conversion rates will be much lower than expected. Low sales is never a good sign for any business.

What is targeted traffic anyway? And how does it help to drive sales? You see, you make a sale internet only when an interested visitor comes to your website. Whoever who is interested in what you have to offer will be considered a targeted visitor. An individual with zero interest in what you have to sell would be considered a non-targeted visitor.

Contrary to popular belief, you never really need a lot of targeted traffic to be successful internet. For instance, you do not need thousands of unique visitors in order to make a full time income internet. I have seen sites that outsell a great number others with just a hundred daily unique visitors. The key difference? These sites have targeted visitors!

When interest level is high, it's logical to assume that sales will be high as well. And that is usually what happens if you drive targeted traffic to your website. You get to enjoy higher conversion rates. Here is an example of non-targeted traffic - traffic from community bookmarking sites.

Social bookmarking sites are platforms that web users use to share their favorite links. Inopportunely, the bulk of these links have got nothing to do with business. Mostly, they are entertainment links. So you a lot of links that point to content like humor videos, game trailers, movie trailers, celebrity gossips, etc. What do you think will happen if you post your URL in similar sites? Your URL will be lost in a sea of unrelated links.

People say that you will get thousands of visitors if you get featured on a community bookmarking site. That is true. But having thousands of visitors is not the same as making thousands of dollars. In a great number instances, these sites enjoy a sharp upward spike in traffic, make a little money, and then the traffic drops off over the next few days. What just happened?

Well, the link gets featured on a popular community bookmarking site. So it receives a lot of attention from web visitors. But these visitors are not really targeted users. Maybe, just maybe, out of a thousand visitors, one individual may end up purchasing something. But that is more like pure luck.

So from time to time, it may not be worth your effort to try and pursue traffic from community bookmarking sites. From personal experience, traffic from article marketing and google search engines convert a lot better. You can also try purchasing clicks from PPC networks if you agree what you are doing. Forum marketing is other great method to get targeted traffic. There are a great number possibilities. Explore them, and stick to the ones that work best for you.

by: Gen Wright

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