Vivid display shows: the so small terminal "run" up - Appliance Sales, Home Appliance channel - appliance industry

Has been a lot more confusing is that a small brand

, its own strengths and product items are limited, how want it end? Many big brand already has a mature large-scale terminal, or even super-terminal (annual sales of 50 million or more terminals), also often confused, although the number of terminals are many, but the real profit for the company to bring the actual terminal and little more time in the , with face lost money, how should I do? In fact, regardless of brand size, they are already facing a very pressing issue of how to realize their own age in the terminal growth collapsed!
In China, according to business area and shopping area of the number of brands, the terminal would normally be classified as large end and small end, this is the end of the scale of the standard, large terminal means big investment?? Approach fee, covering fees, renovation costs, marketing personnel costs, the end of the annual sales of insurance fees, usually will often sponsor festivals fees, etc., as if the terminal has become a major shopping centers rental properties, an important means to collect the rent, can not enter the large terminal Small brands complain into the large end, the big brands are not profitable can not complain too short, not satisfied.
However, if another perspective, the company earnings contribution from the standards, the terminal was in fact divided into two categories: the terminal can be profitable and not profitable end! According to this standard to analyze how the size of the terminal business, in fact, very clear way, and as many as possible of the development and operation of enterprises can be profitable for the terminal, regardless of size; but only to companies for losses or profits for the enterprise can not The terminal should operate as much as possible to minimize the number of!
Obvious example is running a luxurious, but the passenger venues tend to Hotels No better than pie fried fritters of paved streets to sell more than decent, although the latter is window dressing, some worse, but every day is sufficient cash flow, although small, but every day to achieve profitable day! Therefore, business management, making money is the last word!
This analysis, the idea has become crystal clear! No wonder, Home Appliances The well-known brand of beauty, nine sun began two years ago to a small depth of the proposed terminal to return to the secondary market to make profits. Giant home appliance chain in States United States , Suning also made in 2005 to 23 market development, strategic expansion, because the majority of a city in China is not only profitable brand home appliances, home appliance chain of Lords every day fighting each other, losing money making and shouted, and also felt tired!
Attach importance to small terminals, the secondary market to profit as a necessary measure for the brand profitable! But there is no enviable magnificent, no passenger flow of crowds is not a huge volume of output, the size of a small terminal how to become a favorite brand then?
Make products unique maximum value Table Is the core of the Japanese brands on display
In Japan, in fact, there is no apparent size of the terminal of said product display as long as there is a place where you can see the display and sale of the product specification information to announce the most comprehensive, the most important thing is to do to display and sell the products needed for the biggest "selling points" passed to the customer, because the biggest selling points is that people can use it to bring added value is different from other brands to getting customers to buy the most critical final factor! As long as this fundamental point, then the brand will achieve the success of the dissemination of information! Grasp the essence of the small terminal and the nature of products on display, to open up a small terminal on the obvious upgrade much easier! Through the efforts of a certain skill, you should be able to see the same beautiful little terminal to bloom in your hands in full bloom! Although small, but because a steady stream of profits generated, so the more obvious cute!
In many regions of relatively large size of the terminal which, generally several major industry accounts for large brands the most favorable location, the brand seems to do anything small, it is not so! The glorious image of the often large terminal has brought a very substantial customers to browse, watch, but they decided to not start a big brand is the only choice for them! In this case, small brands can choose a parasitic strategy, giving themselves the same standing condenser Light , By and large a strong brand contrasting color to attract even the attention of customers, large brand is red, you can choose yellow; big brand is white, you can choose black as their own decoration!


Vivid display shows: the so small terminal "run" up - Appliance Sales, Home Appliance channel - appliance industry

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