Voi Jeans For You

British brand Voi Clothing may only recently have seen worldwide popularity and recognition

as a household name at least in the fashion world but it is actually not a young label. The brand has probably been around for longer than many of its most ardent fans and buyers of its products today. Voi originally started out as a denim wear company that catered exclusively to mens wear, hence the name Voi Jeans. The company was started in the late nineties at the height of the popularity of denim wear. Voi wanted to bring new innovations to the denim world and the creators of the brand quickly started putting out new designs in denim wear with wash techniques that were new and unique and had not been seen in the world of fashion before Voi introduced them.

Vois distinctive denim wear and jeans were an instant success and a hit with people who had gotten tired of the same old styles and the same old finishes that had just been rehashed endlessly by other labels. These men bought Voi clothing in droves and the company soon realised that its customers were clamouring for it to diversify and bring its talents to other items of mens wear as well. The company started designing and manufacturing other mens wear items as well in the early nineties. Clothing items such as shorts, shirts and tees, knitwear, polos and sweatshirts now became part of the quickly expanding range the company had to offer well dressed men in the United Kingdom.

Voi gained a reputation as a manufacturer that not only had innovative new industrial processes such as new washes for denims but also a company that took a lot of care in sourcing embellishments for their clothing from around the world. As one of the few companies in the fashion world that also directly owned their own factories where their garments were manufactured Voi had greater control over the entire manufacturing process and over the final finished products that shipped to their customers. This was much more than any of their competitors could ever manage especially since they all outsourced their manufacturing off shore.

Voi saw further success soon and within a few years had not only started selling a complete range of womens wear to complement their mens wear line but also a childrens wear line that was available for sale at some of the leading clothing stores in England. They later set up an online store for customers and this year when their popularity has hit never before seen heights Voi has opened their first own brand flag ship store in Preston.

by: John Samual

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