Voice Broadcasting For Lead Generation

Lead generation companies are always looking at methods that can pull up their telemarketing

efforts to a degree when they see greater returns from lesser expenditures. Just as the answering service desk has the interactive voice response system, the outbound desk has decided to use software as well. They are using sales lead generation methods like predictive dialing and voice broadcasting for greater and better results. The voice broadcasting system has been panned by some BPO firms because they are automated calls and telecom authorities are banning them in some countries. However, closer inspection would reveal a different reality.

To find out how voice broadcasting is rubbing the telecom watchdogs the wrong way, let's first find out what it actually is. Through voice broadcasting, a call center can send out a single message to a huge number of people through a single broadcast. It's like a public announcement, except that this one is through telephones and aimed at targeted consumers only. The recorded message is sent out like an echo that makes itself heard to everyone the BPO targeted at the same instance. This web-enabled service is a quick way to get your word around for lead generation. Generally the message is followed by an option with the receiver to key in certain options. The options chosen by the consumer is recorded by the call centers. This is their sales lead generation.

There numerous advantage of voice broadcasting as a lead generation tool. One, it reaches out the telemarketing message to a massive number of subscribers and potential consumers in a very short amount of time. Two, it allows the call center to not just get their telemarketing services done. Voice broadcasting can help market surveys and also for general dissemination of information. Non-profits can also use voice broadcasts to appeal to people for aid of financial back-up. Market survey reports can be used by the BPO to help clients target their specific demographics without wasting marketing resources. Three, voice broadcasting saves the issue of hiring outbound call center agents. A single broadcast can achieve a lot, if the call centers have the necessary answering service support to fully tap the responses of the receivers.

That brings us to our next point. Voice broadcasts can only reach out the telemarketing message. It is the answering service team's job to provide the necessary support to convert the generated leads into sales. Receivers of the voice broadcast will definitely call up the numbers provided in the message. You need phone answering agents to receive and process those calls. Voice broadcasting technology is not cheap and if your inbound call center team is not able to exploit this advantage fully, the whole sales lead generation procedure comes a cropper. And for those call centers who don't like to use voice broadcasting lest they get penalized, the trick is to stay away from the do not call list! If you don't mess with the numbers registered there, you are in no danger. You can use voice broadcasts for faster lead generation.

by: Ivana Lewis

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