Volkswagen have developed a fun interactive village in an effort to show motorists
how they can save themselves some money by making a few lifestyle changes.
Their aim is to show motorists how they can save money in the long run by buying their cars brand new. At first glance the site looks very much like it could be an interactive game, you're greeted with a cartoon-like village where you'll find several tabs which include names such as; food' family' homes' holidays' and of course cars'!
The idea is that you fill in your expenditure for each of these areas with the goal of seeing how your expenditure can quickly add up and how you can make savings for the future.
The car section is where it really counts though, motorists are shown how much money they could potentially save by opting to buy a Volkswagen Golf over a competitor model. Volkswagen have prided themselves on offering impressive whole-life' costs thanks to fixed price servicing plans and competitive servicing plans.
For example, if you choose to by a Volkswagen Golf, you could save up to 14% over three years on its nearest competitor.
They've also ensured that they combine their social site' with social media by allowing users to post their findings onto their Facebook pages. Along with the results of their cost report' they can share guilty confessions' about what they like spending their money ongourmet supermarket shopping or pub grub for example.
This story is just an example of how car dealers are embracing social media to help market their websites, you'll find the number of automotive businesses who have their own Twitter or Facebook page has grown significantly over the past year or so