The Wow game, called Youngistaan ka WOW' attracted millions
. The whole new way of attracting audience through a game show proved that the advertising scenario is open to such innovative strategies. Pepsi's Wow Contest will always be a landmark in the history of marketing and advertising. Speaking about The Game, Punita Lal, Executive Director, Marketing, PepsiCo India said, "Pepsi has always been at the forefront of creating exciting, engaging and innovative experiences which connect with the youth. With the launch of The Game', Pepsi once again acts as a trendsetter by bringing together gaming to TV advertising for the first time ever".