Wag the Dog Marketing on basic steps of on site organic search engine optimization.
Keyword Research: Supply and demand analysis must be done in order to determine what phrases you decide to search engine optimize on-page relating to your products and services. Don't get hung up on the broadest, hardest to rank for keyword phrases.
Understand what your competitors are striving to rank highly for. Then target all the other well searched phrases there isn't much competition for. You'll be far more successful getting 1% of a thousand then 0% of ten million!
Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.
Also, throughout your article use other variations of your phrase. Make sure to bold your important keyword phrases throughout your site and article content.
Effective Meta Tags: Humans are the main reason for creating good meta tags. The description is the only portion of our site that people will see on the first page of Google, Bing and Yahoo!. Therefore it must be well written or it will be passed over by your would be customer.
Think of your description as an ad in a newspaper. It must be short, catchy and clean in order to be acted upon. So make sure you do this carefully in order to get the click on your link in the results.
Internal Linking: Be sure your site is linked from home page to your product content pages, and make sure your article content pages link back to your home page forming a circle. Be sure to use your articles keyword in the anchor text pointing back to your home page.
Although these steps are very basic search engine optimization tips and organic SEO steps, they are vital. So take your time and add good content to the already huge Internet and your site will surpass all the piles of content.