Want To Build A Brand Through Social Networking Website? Heres A Solution

Building a presence through social networking website development is an idea for acquiring user engagement

. Another way to encourage user participation is building a Fan page on the top social networking sites such as Facebook. Facebook is the largest site with millions of users posting and engaging in a multitude of activities. Building a Facebook fan page is considered as one of the fool-proof ways of building a business brand from scratch. Many brands have found good exposure over these sites, which have enabled them to get quick user engagement for a long-term, increasing the business profitability.

However, does creating only a Fan page works? No, it doesnt guarantee the desired traffic that any business would want. Along with a killer business page on Facebook, organizations need to post on a regular basis. Again, how long would these posts sustain? Have we ever thought of its long term impact? According to our research, if we keep on posting on even a regular basis, the likes would still reduce to less than 50 people. Yes, this is a fact as on social media sites or social net, users seek awareness. They consume content through various effective mediums in the form of video, photos and write-ups. In this article, we offer some tips for businesses seeking assistance to build up their brand from the scratch.

Regular, fresh, informative content: Sharing content on a regular basis is important; however, most of the organizations fail to plan their posting. The thumb rule is 80-20. Users are no interested in organizations promotion on social media. They are keen on finding information, thereby allowing organizations to share 80 percent information and 20 percent of self promotional stuff. What sort of information can be shared and in what form?

Brands or organizations can offer tips and guidelines for doing something

Share photos, videos and links to sites for supporting the message

Forum can be created where social network developers could create question-answer style platform for knowing user views

Occasional postings, which comprise of jokes, support for a cause, funny cartoons and so on

Incentivize existing connections to join social network: If you are an organization looking forward to create a brand, before even promoting your Facebook page elsewhere, send out a mail to all your existing contacts informing about your new page. Incentivize them to make sure that they join the network and like your page.

Leverage existing social networking platforms: If your business already has masses following on LinkedIn, you can leverage this opportunity to push your existing users to other existing social networking site development. Share links to redirect users to your Facebook or Twitter page.

Sponsor a Facebook campaign : After a long period of content sharing and posting, you have built up a good base of fans and followers, which will eventually thin out. At that time, discovering new ways to bring your subscribers back is very important; and Facebook campaign serves as that point. Creating contest is a part of Facebook campaign. Facebook campaigns can be in any form including sweepstakes, treasure hunts and so on.

by: Turtlejet

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