Washington DC Internet Marketing by:Ura Temora
Traditional Marketing vs Online Marketing and SEO
, Is Your Washington DC Business Competitive on the Internet?
Ballots Proves Beyond a Shadow of a Doubt as to What the Title-Holding Method Is!
The internet outbreak has truly modified how business is managed all over the world. The business world is consumed by the powers and the prospects the World Wide Web offers. Online marketing through the internet has grown into the optimal method for advancing client comprehension of their merchandise and services of a distinguishable figure for companies the world over. Traditional media marketing done through TV, cinema and print channels has taken a back seat to online marketing. Ballots on recent trends reveal a paradigm shift in the choices of business executives, marketing managers and executive assistants to use online marketing as their greatest marketing method. However, there are a few skeptics who doubt the power the internet dominates for online marketing and a dispute hovers on the question of which is preferable and which approach offers faster and more effective payoff. My familiarity, comprehension and participation as an expert involved in online marketing techniques for quite a significant number of years allows me to testify the superiority of online marketing over Traditional media marketing. I will pose some evidence to back up my preference for online marketing, not as a proof of my education and business intelligence but to put forward an unbiased opinion for the sake of the readers.
- According to one current survey done by a celebrated and important research organization, about 84% of the American population own computers and have access to the internet. About 40% of the world population has access to the internet. These figures are expected to increase in numbers very quickly. This justifies the momentum and magnitude of online marketing.
- The internet is the favored medium at the workplace and the desired at home to the majority of the US population too. Americans spend 14 hours per week watching television and 20 hours weekly on the internet. (Google Stats) Nothing can illustrate better the dormant reach of online marketing.
- The average consumer is more cognizant than ever before. He or she is greatly aware about products and services that they plan to acquire. The average consumer does not wait for the marketing companies to reach out to them and instead go after their selections based on information sourced from the internet. ( Wikipedia )
- 11 research firms presumed that online ad spending will grow at the scale of 12 to 20 percent in the year 2009 (eMarketer).
- A study done in May 2008 declared that 72% of marketers said their online marketing resources will increase or remain the same even during recession (Forrester Research).
- Online marketing is one of the "recession-proof corners" (New York Times).
Now that the ability and scope of online marketing has been established, let me proceed to illustrate how online marketing ranks over Traditional media marketing in many ways. There are three significant factors that make online marketing a more intelligent choice when it comes to cutting costs and increasing earnings. They are cost, proof of reach and conversion rate.
Given that all businesses are in business to make more profits, the price involved in creating/executing traditional television and print media marketing campaigns does not make any sense at all in terms of returns on investment when measured against the advantages of putting in place online marketing techniques. To start an online marketing campaign, one step one has to do is establish a website with information that is embedded with descriptive words that appeal to potential consumer traffic to your web site at a far less cost than running excessive traditional media campaigns. More visitors produces more business. It is the job of the Search Engine Optimization (SEO) /online marketing /Lead Generation/ Web design businesses to equip your web site with all of the tools necessary to attract more visitors to it. Effective online marketing experts are aware of the importance of competition analysis, keyword research, and content creation that will be rapidly seen by the algorithmic expressions of today's search engines. The education of how to attract potential consumers to reach your website comes with years of education and market analysis. If you already have a web site and you still can not find the expected amount of potential consumers visiting your website, a professional SEO/Online marketing/Lead Generation company will do an evaluation to your website to prescribe any corrections needed.
An additional element is the factual magnitude of marketing campaigns. In classic media marketing, a business executive will not have any idea of how many potential consumers he or she is actually reaching. For example, if there are about 40,000 readers of a particular magazine or newspaper, how will owners know how many percent of the actual readers have noticed your advertising promotion? The truth is that there is no way of knowing those statistics. In online advertising, impressive web analytics code instituted in your website keep track of the traffic to your web site based on which you can calculate precise conversion figures and make suitable adjustments in the content on your site or strategy in your marketing to boost sales. You will know exactly where the problem lies and where to target your adjustments.
The third factor is actually converting these visitors and traffic into sales. The main differences between traditional media marketing and online marketing is the methods in which consumers decide to buy. In the former, a campaign is addressed to a large group of people, trying to find possible customers while in online marketing it is the consumer who is coming to you, already looking to purchase. He or she has already chosen what he or she is looking for and thus makes it much easier to convert these visitors into a customer.
Some good Washington DC Internet Marketing/SEO/and Web Development companies are experts in the way a possible consumer searches and makes purchases on the internet. In this fast changing industry, it is severely to find an seo and lead generation utilizing a solid foundation of cutting edge procedures in the online Marketing and Lead Generation arena. There are tons of companies on the internet who's only knowledge of an internet marketing campaign is as a hobby, and they then in turn attempt to assemble this hobby into a "businesses". It is vital to find a team of marketers that are college educated in these tactics and can deliver them to your business and help you dominate your competitors. They may cost a bit more money, but at the end they harvest many more benefits than other SEO companies with much less headache. In today's global economy, this is war. You need to approach your business marketing as though your life depends on it, because in some cases it does. One company in mind is a company called
http://www.thedominantapproach.com/ the most advanced
http://www.thedominantapproach.com/ company handling clients throughout the world. They are bringing the most cutting edge techniques I've seen into this business and can help you to entirely overcome your competitors. Their knowledge and expertise helps your business in making the needed adjustments to your website and to your online presence as a whole to help in generating more traffic, more leads, and thereby more business.
Online marketing is still a growing industry even during these hard recession times. In addition to the information above, this should convince even the most die hard skeptic. The intelligent marketing managers and business owners are taking action now, because it is their survival that may be at stake and a professional online marketing company can be worth their weight in platinum.
About the author
Internet Marketing and Online Marketing Expert. Located in the DC area and evaluating the current state of
http://www.thedominantapproach.com/ companies compared to the state of the industry worldwide as a whole.
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