Water Appliances: The Cost Should Not Sacrifice The Interests Of Consumers - Consumers, Benefits,

For businesses, the marketing and promotion in different ways

, exposing shady only one of them. Household appliances for a living in the water business, by exposing shady approaches to marketing is clearly a convenient and effective way to make it in short time become a media and public attention, despite the almost evenly without 1, although the consequences of not grasp, but the businesses and

Brand

Has been under limited resources into great exposure.

But this method can not be the rule, if there is business to do marketing on the thought of exposing shady, so

Cycle

Continue, the industry will be chaos, enterprises will hurt, eventually leading to consumer mistrust, do not pay, the water appliances market is likely therefore to be drag you down.

In fact, in recent years, China's home appliance market has enough water mess up. The one hand, many enterprises, but small in scale, the strength is poor, only town in Zhejiang Province

Drinking

As many as hundreds of companies, size and technology are not blindly imitate each other, mutual low flame; the other hand, the slow product and technology upgrading. Manufacturers are mostly concerned about the short-term benefits, the lack of long-term

Planning

Finally led to the low technological content of products, qualified low.

The root cause of this situation is complex. Water has long been the development of home appliances, from the initial

Water purifier

, Drinking fountains, to the current magnetic machine, direct drinking machine, rely on the spontaneous growth of enterprises, industry associations and governmental departments lack the correct and effective guidance and specifications.

Thus, in the "market demand" objective guidelines, although the size of the market and enterprises have been effectively improve performance, but also inevitably breeds a number of non-rational and poor market

Competition

Actions and means.

In addition, product standards, product technology behind the pace of development, resulting in some enterprises, "cutting corners, shoddy" acts have occurred, which greatly damaged the image and interests of the industry.

Although we can not determine the Jubilee Prayer Inside Story of the many exposed if true, relevant departments are testing water dispenser is "toxic", but through this exposed black show, we are well aware of the seriousness of the problem :

First, the industry will not regulate business under the more helpless. In the end be the means by which to participate in market competition, product, technology, or the price? Industry is very confusing, companies are ignorant.

Second, the lack of government norms and standards under the strong development of the industry will die. If the relevant product standards do not revised in the short term will bring some benefits of some enterprises, but the long run will ruin the water appliances market capacity and space. The expense of consumer interests at the expense of the market will eventually be abandoned.

by: gaga

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