Water expo to build a strong body of basketball shoes appeared the first brand - HC Network Sports a

Water expo to build a strong body of basketball shoes appeared the first brand - HC Network Sports a

With the 2007 Women's World Cup, the 2008 Olympic Games, the right to host the 2010 Asian Games have settled down, these are the greatest efforts to stimulate the inherent potential of the Chinese sports shoe, according to forecasts, by 2006, the National Campaign shoe market is expected to reach 80 million pairs, such a huge market space has greatly aroused the ambition of sports shoes manufacturers.

Recently, in Shanghai, the 16th China International Sports Fair, well-known brand basketball shoes Caijin Hui, general manager of Walt, told reporters that so many sporting events held in China for the domestic enterprises will be engaged in sports goods a golden opportunity and a Vought an important step to achieve great opportunity to do this, the company will continue to increase R & D and technical inputs, market-oriented and develop more high-tech professional basketball shoes, to the international brand line, using the 5-year period, the Water build China's first brand of basketball shoes.

Compared to Anta, special steps and some other competitors, the Water has been known in the industry to focus, since 1993, entered the athletic shoe industry since the market has focused its attention on Water in basketball shoes. In response, Cai Jinhui explained: "with Nike, Adidas and other international brands than domestic enterprises are to compete in the full range of products, or passing power, capital, technology, brands seem obvious disadvantage, But if the focus on a specific market, make full use of localization advantages, beyond the possibility of international brands will be larger. "

As the U.S. had Converse (Converse) brand in China on behalf of the business, launched Water Beautiful shoe brand shoe has a world-class equipments and technology, the company has introduced nine advanced shoe production lines in Taiwan, The line also includes matching belt, high-frequency, computer embroidery, color printing and packaging equipment. In the production process, the company strictly implement the "quality of survival, to management to increase performance, to promote science and technology step for the development and innovation" business philosophy, the full implementation of ISO9001 quality certification, and to constantly improve the technological process to improve product content.

Advanced production line and strict quality management to the enterprise has brought significant progress, a small production plant from the initial start, Huafeng Shoes now has developed into more than 2,600 employees, 42,000 square meters standard workshop and annual output of 5 million pairs of shoes a large enterprise.

Water General Manager Cai Jinhui said in an interview: "great prospects for China's sports shoes market, with the national improvement of living standards, in particular the arrival of the 2008 Beijing Olympic Games will be on the Water is a huge development opportunities. In this regard, we will always implement the international quality, domestic price of the business strategy for China's basketball fans and basketball players a comfortable and stylish shoes. "

Industry watchers expect, including sports shoes, including the Chinese sporting goods market after 2008 will reach a peak in 2010, annual production value of China's sports industry, at least up to 28,120,000,000 yuan, accounting for the proportion of GDP is expected to From 1998 to 0.2% to 0.3%. Not long ago, whether it is Nike, Adidas, led by international brands, or Ning, Anta, Walter represented the domestic brands will surely further increase input in order to gain more in the future market more income.

Learned that Vought is now 500 acres of land in the new levy will be used to expand production, in which the first phase investment of 200 acres, more than 10 billion yuan in the construction of building tension. It appears that the 2008 Beijing Olympic Games Water to the clarion call has sounded, a fall "VOIT" glorious era is coming.

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