Wave Of Health Care Products You Are Melatonin "fudge" It? - Melatonin, Health Care

"Does not receive this year's Chinese New Year

, gifts received only melatonin." Melatonin ad to our overwhelming hit, setting off a wave of health care products market. As melatonin's hot, hidden behind a series of problems become more prominent.

Consumers said the melatonin unworthy of the name

Melatonin market for 10 years, millions of people alleged to have been taken, the melatonin bottle packaging can be placed around the equatorial one by two weeks. So, melatonin in the consumers what is the impression? Effect then? 7 March 2008 afternoon, reporters were more than 40 customers were surveyed. Survey, in brand awareness, almost everyone knows that melatonin, but the reporter noted that consumers in the survey, only two said it was taking off or taking off around melatonin. After a person is not taking effect, while the other said that after taking the drug because of insomnia, so stop taking.

Miss Zhao Department of Beijing people, aged 27 years old, for a staff. In an interview, Miss Zhao told reporters the time of its taking melatonin school. According to reports, Miss Zhao taking melatonin's purpose is to enhance memory. This reporter learned that Miss Zhao was bought a total of three boxes, but only drink half. When asked why she stop taking the issue, Miss Zhao said: "There is no feeling, so do not continue to take." The reporter found in the relevant information, propaganda in the course of melatonin, there are a lot of the media, "melatonin" Bunao products as treatment recommendations, it is learned that is quite a lot of parents that their children take melatonin reasons.

In fact, the main component of melatonin for the melatonin, its registration is approved in the Ministry of Health, the function is "to improve sleep, regulate intestinal", etc. In addition, melatonin in the relevant publicity claims absolutely no toxic products side effects. However, an interview, a Miss Zhang Xing has said that his grandmother taking melatonin, insomnia and abnormal because they had to stop taking.

Reporter has learned that Miss Zhang, who is Hebei. According to his memories, his grandmother took the time melatonin is about 2002 to 2003. Auntie heard that melatonin was its good for the elderly, they bought a gift dress to show his filial love. Miss Zhang told reporters: "It was my grandma is in accordance with the instructions taking melatonin, I did not expect after taking a sleep, so stopped, no longer." Talking about feelings on the effect of melatonin, Miss Chang said: " In fact, melatonin is doing more advertising, the effect should be not so good. "

The reporter noted that consumers in an interview, most understand the ways of melatonin is advertising. In Baidu search "melatonin Post Bar", the reporter saw the gifts online friends for melatonin and the effect of advertising a war of words. Industry told reporters: "health food products themselves, in accordance with relevant laws and regulations did not allow publicity effect, but the reason why melatonin sales commandeered the first of its kind, a great credit to their seamless ad from the bombing." This , a Miss Ding Xing interview, said: "Advertising, of course that well, but I never buy because I feel that many health care products and the advertising effect of very different, very much a misnomer."

Learned, in January 2008 in Henan, Zhejiang, Ningxia and Drug Administration department's first ticket out the New Year: "gold partner" and "melatonin," the ad was convicted of two products illegal.

Illegal advertisements, why TV broadcast an interview with Xinhua in a television advertising department staff. Why advocacy smooth

melatonin 32-year-old Wang Jianjun worked at a provincial level television advertising department, "melatonin" launch TV advertising campaign, he had to examine the relevance of the ad questioning the leadership: "The effect of some of the content related to Advertising has comparatively strict control, so I say that advertising inside the so-called 'melatonin body' argument is right, there is something efficacy, is not the authority of medical institutions should be asked about over identification, which is more appropriate number. "He said in reply is:" These we need not worry, advertising costs to be properly on the line. "

"In fact, before that, who have already had to do an oral on a matter of false advertising, but the subsequent sanctions that mainly for corporate advertising, media and does not constitute a loss." Wang Jianjun considered such a precedent, in front of the media in the advertising revenue for the advertising content of the audit is almost non-existent, "melatonin" played the propaganda war at this time and successfully landed a number of media, it was not strange.

by: gaga

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