Ways Radio Advertsing In Leeds Can Benefit Your Business

The Internet gets a tremendous amount of publicity in our society

. This may sometimes cause us to forget something: there are still a lot more people with radios on earth than there are ones with Internet access. Radio advertsing in Leeds , or anywhere else for that matter, might thus still be your best way to reach large numbers of people.

Targeted advertisements: Many people nowadays seem to think that the Net is the best way to place targeted ads. This is not necessarily the case. With the radio you can also broadcast highly targeted ads. There are, for example, a large number of radio stations around. Each one of them is aimed at a particular target audience. If you further fine-tune your strategy and place an ad in a specific time slot and combine it with a specific type of program, you can reach any type of audience.

There is one important difference between the World Wide Web and radio advertising. The Internet is still largely concentrated on visual advertising, such as banner ads and text links. The radio uses audio to reach a specific audience. This aspect of the radio gives it an advantage, since many people tend to remember something they hear longer than something they read.

Another advantage of radio advertising is that radios are mobile. People can and do take them wherever they go. If you time your ad to coincide with peak traffic periods, for example, you are likely to have a captive audience listening to their radios on the way to work.

The Net has become such an integral part of households in developed countries that people often forget that more than 80% of the world doesn't have Internet access yet. If the market for your product is therefore mostly located in the countryside or in developing countries, using the radio might be the only option you have. There is certainly nowhere on earth where someone can't pick up a radio signal, even if it's only shortwave.

Another factor that advertisers sometimes lose from sight is the fact that throughout the world there are even now still hundreds of millions of people who can't read or write. The written media and the Internet are closed books to these people. The only way to reach large numbers of them with ease is by using the radio. Radio advertsing in Leeds can thus make a lot more sense than you initially thought.

by:Mark Hall

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