An important part of search marketing is link building and incorporating this into
your internet marketing strategy can make all the difference between have a top ranking position or being outstripped by your competitors.
Think about the scenario where there are two websites from within the same industry, of the same size and age and offering similar content to their target audience. How can search engines rank one of these sites above the other? The simple answer is through backlinks. These are links made from external sites to your own website and are viewed by search engines as votes of confidence.
There are a variety of links out there and not all links are equal. Heres a quick overview:
1. Two way or reciprocal links
A reciprocal link is made between two websites to create mutual traffic. The internet naturally links pages together so reciprocal links appear as a matter of course and are good to have as long as they are appropriate to your users and are not too excessive. One way links are even better.
2. Blog comment links
These links can also improve your sites performance but do not carry a great deal of weight with search engines so should be used infrequently. A good webmaster will be aware of the pitfalls of blog commenting and will create a no follow attribute.
3. Articles
You can submit articles that relate to your website. This allows you to add an author field where you can build in contextual links promoting your website. The art of article submission is to research which article submission sites are the best for your industry. You can glean great traffic at a minimum cost via this route. Providing informative articles is also an effective way of building trust and loyalty with customers.
At Click Consult we offer a full range of services and account management for all aspects of web marketing.