Ways To Use Directory Links In Website Promotion
Website promotion is essential if your site is to be successful
, and directory links can be used to improve your search engine listing. Link directories such as a website directory or article directory offer you two advantages in this respect, namely:
a) If your website is relatively new, you get the benefit of rapid search engine visits and consequent indexing and listings. You can wait an awful long time for a search engine listing unless you use some way of providing a short-cut for search engines such as Google to discover your site. However, links to your website, or web pages within website or article directories, can accelerate that process, because search engines visit these frequently and will be led straight to your website from the links.
b) Unless the link directory or article directory uses the 'nofollow' attribute you will get a share of the Google PageRank of the web page on which your website or article is published. The 'nofollow' attribute will stop you getting a share of the PageRank of the page on which your article is published - so keep an eye out for these - though some directories will give you the link in exchange for a payment. The benefits of the link are usually worth the money.
Another reason for website promotion using directory links from a website or an article directory is that visitors to such directories will click on your link. With link directories, the link is the URL anchor link in the listing itself, while in article marketing, the link to your site comes from a URL you place within a section known as the author's resource that usually appears after the main text of the article.
Writing articles is a particularly useful way of website promotion because you use anchor text for your links, regarded by Google as offering a better way of optimizing the article than just a straight URL. The text used in the link should have a connection with the topic of the article or to the page in your website that readers will be sent to when they click on it.
While website directories generally publish the URL of your domain, an article can be published in an article directory with the URL of any page in your website you want to promote. Links deep into your website such as these offer significant advantages to promoting your entire site in the search engines rather than just the Home Page.
How do you use directory links to promote your website? What are the mechanics? It is actually a very simply process, discussed here in relation initially to website link directories and then to article directories.
Website Promotion using Link Directories
When you register with a link directory, you will be asked to generate a user name and password. You will then normally be sent a confirmation email that will confirm your registration once you click on the link it contains. That is to avoid the possibility of mass registrations being made by spambots auto-completing the form: a very common occurrence with registration forms.
You will then be taken to the login page, where the user name and password you provided can be used to log into the directory. The details of your website can then be entered. Each is different, and you may be asked for the website name or title, the URL and a description of what the site is about. The site listing will then include these details. Many will ask you for a list of keywords that can be used in their own directory search engine, so your page is found by anybody using the directory search facility with a keyword on your list.
Then you receive a link to your website from the directory. Not only might that increase your Google PageRank, but the link will also be followed by Google the next time it spiders the directory so that your website will also be visited. Your description will likely be read by human visitors who may also visit your website, and in that way link directories can also help you to get traffic through clicks on your links. You should construct the description to impress your readers and make them want to read the whole article.
Website Promotion using Article Directories
An article directory is somewhat different. With an article directory you have to write articles that are relevant to your website, or to the page that readers will get to by clicking on your link. The same basic procedure will be used to register with an article directory, although in this case it is unlikely to ask you for your website details.
You then enter your article into the boxes provided: normally a box for each of the title, the body of the article, the author's resource and the keyword list. The last two mentioned can be combined in many directories, the resource appearing right after the text of the article. You will also have a box for a summary of the article that will appear in the article directory, and perhaps a list of keywords will be requested.
Article marketing, as this is know, offers many benefits to the promotion of your web pages - far too many to detail here, although it is definitely a very effective means of advertising your website around the internet. Your traffic will come from a higher Google PageRank index which improves your listing position, by other websites copying your article and using that along with your resource as content for their own site, and from clicks you will receive from visitors to the directory reading your article.
Website promotion by means of directory listings and links is one the most powerful means of promoting your website, and also one of the least expensive, and the vast majority of people that use it are impressed with the results they get. It is simple to do and can be carried out in no time at all, and although many directories make a small charge for this (though many are free),it offers an excellent return in terms of traffic or PageRank promotion.
by: Peter Nisbet
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