Ways to add revenue with an executive health program

Ways to add revenue with an executive health program

A marketing consultant was asked by a GI group practice whether they should offer an Executive Health Program' to the local businesses and industry in their community. Not surprising, considering the fact that so many gastroenterologists are being squeezed out of their "bread and butter" services like colonoscopies by general surgeons. What's more, jumping on the colonoscopy bandwagon are corporately-owned multi-specialty groups and other GI docs. Almost everyone is scrambling for new ways to generate revenue in the present economy.

Doctor advertising: Everyone's scrambling for new sources of revenue

We are seeing overlapping services in many subspecialty areas, inclusive of dental, medical and surgical professions. This GI practice is in an affluent, well-educated market and wants to target companies that offer this advantage to their upper management executives. In certain markets, this type of program is being offered by big hospitals however in many smaller-to-mid-size markets, there are no such offerings.

While executive health is not a new idea, it's a topic of interest to many types of practices right now owing to the economy. There are various clients of healthcare marketing agencies around executive health, wellness and preventative medicine. One even has a 100 percent cash-based practice in wellness/ prevention category and is faring quite well. According to some experts, preventive medicine will become one of the hottest growth areas in healthcare during the coming decade as people look for ways to trim their healthcare costs.

If you happen to be in a market that has enough corporate presence, and no one else is offering an executive health program, you might want to take a closer look, then healthcare marketing agencies will help you market your program effectively.

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