Gone are the days that you can just undercut your opponents prices and beat them out of the market. It now takes a lot more to rise above your competition. It takes a lot more to be an influencer. People want something of value. And without the people you are nothing. Best Buy did this with the Twelp Force. They don't have to rely completely on having the best prices. It's not all about having just one major value point, either. You don't have to have that anymore. Just leveraging the tools available online through social media puts you ahead a lot of the competition. Use every tool available.