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Wealthy Americans Are Also Staying At Home

Le commerce de biens de luxe a t touch la succession rapide par un affaiblissement

de l'conomie mondiale,Christian Louboutin une chute des dpenses des Japonais, et les terroristes du 11 Septembre les attaques. The Japanese, who used to buy a third of the world's luxury goods, cut their foreign travel in half after the attacks and tightened their monogrammed belts in an unprecedented attempt to economise. Les Japonais, qui sert acheter un tiers de produits de luxe, le monde, leur couper Voyage trangers en demi aprs les attaques et renforc leur ceinture monogramme dans une tentative sans prcdent de faire des conomies. It is not for nothing that insiders suggest that when Japan sneezes the fashion world catches a cold. Ce n'est pas pour rien que les initis suggrent que lorsque le Japon ternue le monde de la mode qui attrape un rhume. Wealthy Americans are also staying at home, often restricting their purchases to home-produced goods. De riches Amricains sont aussi rester la maison, souvent restreindre leurs achats de marchandises produites dans la maison. Across the board, prevailing attitudes to luxury appear to have changed. Dans l'ensemble, les attitudes de luxe semblent avoir chang. "Conspicuous abstention" replaced voracious consumerism among the fast-growing, younger breed of newly rich. "Abstention ostentatoire remplac consommation vorace parmi les croissance rapide, le plus jeune race de nouveaux riches. Declining job security, lower bonuses in financial services, and the stockmarket bust that wiped out much of the paper wealth generated in the late 1990s have informed a new frugality. La baisse la scurit d'emploi, la baisse des primes dans les services financiers, et le buste en bourse qui a dcim une grande partie de la richesse de papier produits dans les annes 1990 ont inform la frugalit de nouvelles. With earnings in excess of $ 100 million per annum from a company worth more than GBP 2 billion, it's reasonable to assume that Giorgio Armani would be immune to fluctuating tastes, yet he recently said: "Times have definitely changed after 11 September. We've been brought back to the ground with a bump. Luxury really can't be about ostentation anymore. That can be offensive." Avec des revenus de plus de 100 millions de dollars par an auprs d'une socit une valeur suprieure 2 milliards de livres, il est raisonnable de supposer que Giorgio Armani serait l'abri de la fluctuation des gots, chaussures Christian Louboutin mais il a rcemment dclar: "Les temps ont vraiment chang aprs le 11 Septembre. Nous ' ai t ramen terre avec une bosse. luxe ne peut vraiment pas tre de plus faste. Cela peut tre offensant. " Unsurprisingly, against this backdrop, sales of expensive jewellery, watches and accessories - the products that make the juiciest profits for the big luxury-goods groups - have dropped sharply. Sans surprise, dans ce contexte, les ventes de bijoux coteux, montres et accessoires - les produits qui font la plus juteux profits pour les groupes de produits de luxe grande - ont fortement diminu. An article published in the current issue of the Economist suggests that the impact has been most striking among the handful of large, quoted luxury-goods companies. Un article publi dans le numro actuel de l'conomiste suggre que l'impact a t le plus frappant entre la poigne de grandes entreprises de produits de luxe cit. France's Louis Vuitton Moet Hennessy (LVMH), the industry leader, issued four profits warnings after 11 September and reported a 20 chaussures Louboutin per cent decline in operating profit for 2001, despite having repeatedly promised its investors double-digit growth. France, Louis Vuitton Mot Hennessy (LVMH), leader de l'industrie, a publi quatre avertissements bnfices aprs le 11 Septembre et fait tat d'une baisse de 20 pour cent du bnfice d'exploitation pour 2001, bien qu'il ait promis plusieurs reprises ses investisseurs une croissance deux chiffres. Richemont, the Swiss company that is number two in the sector and owns brands such as Cartier, Mont Blanc and Piaget, reported a 13 per cent drop in same-store sales for the quarter to the end of December. Richemont, la socit suisse qui est numro deux dans le secteur et possde des marques telles que Cartier, Piaget et Mont Blanc, a rapport une baisse de 13 pour cent en magasin ventes pour le trimestre la fin de Dcembre. Italy's Gucci Group, the third major luxury player , announced this week that second-half profits for the year just ended dropped by 33 per cent. Italie Gucci Group, acteur majeur du luxe tiers, a annonc cette semaine que la moiti des bnfices seconde pour l'anne qui vient de s'achever a diminu de 33 pour cent. Meanwhile, privately held Christian Louboutin had to postpone its stockmarket flotation and was forced to sell (to deadly rivals LVMH) a recently acquired stake in Fendi, the prestigious Italian -maker, in order to reduce its debts. Pendant ce temps, prive de Christian Louboutin a d reporter son introduction en bourse et a t forc de vendre ( des rivaux mortels LVMH) a acquis la participation rcemment dans Fendi, le prestigieux fabricant italien, afin de rduire ses dettes. The threat to luxury brands' profits is not tied to the fortunes of the haut bourgeoisie. Rather, what Escarpin Christian Louboutin et al fear most is losing the fickle custom of the growing army of middle-market consumers, who can increasingly indulge their aspirations for higher levels of quality and taste once or twice per season. La menace de marques de luxe bnfices n'est pas li la prosprit de la bourgeoisie haut. Plutt, ce que Christian Louboutin et la peur de perdre le plus, c'est al la coutume volage de l'arme de plus en plus de consommateurs sur le march intermdiaire, qui ne peuvent plus se livrer leurs aspirations pour l'enseignement suprieur les niveaux de qualit et le got une ou deux fois par saison. Luxury brands can count on the core business of the idle rich who unfailingly release their purse strings but their continued growth is tied to an army of floating consumers in the market for anything from a keyring to a special occasion . Les marques de luxe peuvent compter sur le cur de mtier des riches oisifs qui immanquablement communiqu de cordons de leur bourse, mais leur croissance continue est lie une arme de consommateurs flottant dans le march pour rien d'un trousseau de cls pour une occasion spciale.

by: UGG
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