Fly Shoes is a tiny and a relatively young company that is barely a decade and a half or so old which is a very short time as far as shoe brands go in the fashion industry. It was established as one would imagine in the capital of the United Kingdom, the city of London. The brand came together as a collection of designers who wanted to combine the British expertise for leather work and shoe making with high fashion and trendy stylists who made shoes that were truly unique. The people who started the brand saw that there was a tremendous amount of leather working skill and a long tradition of fine shoe making in the country that went back many decades if not for more than a century but none of this skill and knowledge was being applied to the manufacture of high fashion shoes.
What they created then was a perfect blend, shoes that were the most fashionable and trendy designs on the market and could hold their own against shoes from any designer label in any shoe store or boutique in fashions capitals around the world. The one major deference between Fly London Shoes though and most if not all of their competitors was that Fly shoes have for close to a decade and a half now boasted the kind of high quality materials and attention to detail in their construction that no other shoes on the market could match.
Fly shoes today are a collectible for shoe lovers around the world because they are so well made and they last season after season. A pair of Fly's shoes is a keeper that does not fall apart before the fashion season ends like most others. Designer shoes these days command astronomical prices and among the kind of people who spend a lot of money on wearing designer labels and who care about always looking their best in the latest fashions, shoes are a major part of their expenditure. Designer shoes are not cheap but unfortunately their build quality often is. Discerning shoe lovers know a good thing when they see one and since 1994 Fly London has built up a reputation with the most discerning of shoe connoisseurs around the world as a brand that makes shoes that last.
The new collection of Fly shoes has just hit stores a while back and once again shoe lovers are buying these great new designs from London like there is no tomorrow.