Web 2.0 Marketing Facts Every Online Marketer Should Know

When building a website, it is necessary to understand web 2.0 marketing and how

to employ strategies for the way you build your own personal brand and how that then feeds into your different businesses. When I think about web 2.0, I see it as a little bit more of, and I'm not talking about web 2.0 for generating links, we're talking more about branding now. I've got my own profile set up where I post my own content to engage my users and get them interested in what it is that I'm doing, then filter it back to the site.

I feel like it is a little bit cheaper than traditional branding. When you think of branding and when people talk in terms of branding, we're talking Coca Cola will drop $200,000,000 on an advertising campaign with no real direct result because they are just looking to build up their campaign. Coming from old school direct response things, I first got interested in the Dan Kennedys and Jay Abrahams and these guys who talked about long form sales copy and the idea of making sure that every advertising publication that you put out there, you have a very clear call to action at the end of that publication that gets them back to the website and gets them to take a specific action.

Previously branding was never part of my web marketing strategies because I've thought more about this direct response. Recently I'm starting to appreciate it even more. We now brand our videos and bring that branding element into the website. When you go to Melbourne SEO Services, you'll notice I look a little bit like a Wiggle in some of the videos because I'm wearing these different colored tops. But those colored tops match the different stages in the SEO campaign that we do for the client. Those colors also match the wheel and the logo for the Melbourne SEO.

It's like building this brand, this nice package that I think people don't necessarily register, but if you consciously thought about it and I pointed it out to you now. You're aware of it. It is still part and parcel of the web 2.0 marketing that my SEO company is consistently practicing no matter how simple it may seem. But these other things happen on a subtle level and it is one of those things that just builds the rapport with me even more, and you are not even sure why.

I think that is the way I try and use web 2.0. It is more to build that rapport and it is the cheap way of building the SEO products branding. So rather than having to go and drop $200,000 or whatever on an advertising campaign, you can just do this. When we talk about the web 2.0 marketing, this is something that you might look at incorporating into your business either for your own personal brand like the David Jenyns brand or the Ben McEwan brand or whatever the brand is, that is your own name as the brand, or it can be building up the brand for your company.

by: Jimmy Cox

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