Web 2.0 Marketing Strategies

As many businesses going online and putting efforts towards attracting the attention

of the audience it has become more important to stay in front of the trend. You as an entrepreneur, how are you trying to make business website to stand in front page of 500 million search engine results appearing for any competitive search term.

Web 2.0 is a revolution on the internet that is not only used by the collage students but also used by the business to market their products and services. It has been reported that around 52 million users are joining the social media giant, facebook every year of which 46% are over 25 and 34% are 35+.

With the pace social media is gaining popularity, much business professional and entrepreneurs are finding it as a platform to market their products and services and drive traffic. If you are planning for online presence, then it is time for you to establish your online presence on social networking or social media websites.

To establish such online presence it is very important to be as a trusted authority and gain their trust. If you establish trust, your audience will return to you over again and again waiting for your advice and act on it.

To attain such online presence, follow the steps mentioned below:

Start blogging. Create a video explaining about a problem and how to solve it and put it on YouTube, Facebook, and MySpace with a link to your website. Doing it will help you in establishing web 2.0 presence and sustain competition.

Blog around your passion. Passion is something that you like or that is in your interest. It means build your web 2.0 website or blog around your passions because it helps in coming out with interesting concepts.

Make sure the conversation is controversial. It means the more you challenge, the possibility that they will remember you. At the same time controversy also sells.

If you want to drive repeat traffic to your blog or website, then offer "how-to information. For example, "how to drive traffic to website?", "how to become debt free?", "how to cook cake etc that depends on your blog niche?"

Engage your readers in conversation. Blogging is more a dialogue not a monologue meaning it allows the readers to share information and knowledge with you but not simply read and leave. To engage readers into conversation ask them questions and answer to them.

by: Ella Harrison

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