Web 2.0 Tools For Marketing Your Startup

Starting a business is a harrowing process

Starting a business is a harrowing process. A lot of work is involved in setting up your business online. Searching for tools that will optimize your startup and marketing in the world of Web 2.0 can be confusing, but there are a few places you can start with the basics.

First of all, what is Web 2.0? Web 2.0 is the next step in the online world. It's a technology movement that is oriented on the people who are using the internet. Tenets like social features, ease of use, collaboration, fast loading times, and interactivity are central to the Web 2.0 movement. Small, sleek online applications and easy access to the precise information people are looking for are all part of the movement.

One example of a Web 2.0 application is Google Docs & Spreadsheets. This online program allows documents to be imported, exported and shared with other users for collaboration, and to be published online or on your blog. This could be a great tool for your online business if you're planning to use article marketing.

This tool allows you to share online with the people writing for you and can eliminate the need for a lot of emails back and forth. Google has taken this concept a step further with their new application, Google Wave, which is in Beta.

Social Networking and Blogging

One of the biggest aspects of Web 2.0 is social networking sites. In the past several years, sites like FaceBook, MySpace and Twitter have taken off in popularity. Businesses have caught on and are now learning to utilize social networking to market their products and services.

Social networking is a great way to create more backlinks to your website. Sites like FaceBook allow you to create a fan page for your business or website. Once you've created it, you can post links to articles that you have submitted and had published online. It's just another way to provide knowledgeable and relevant content to a group of potential customers who are already interested in what you provide.

Another huge boom of the Web 2.0 movement is blogging. The advent of blogging gave both people and businesses new opportunities to share their expertise, thoughts and experiences with others. The advantages to a blog on your website can be numerous, and help increase traffic to your website and brand you as an expert in your field.

Along with article distribution, submitting guest blog entries to blogs that are relevant to your field can be a great way to reach fresh consumer eyes. Having a respected blogger publish your related content on their site can create traffic in the same way that having an article published through a respected article distribution service can.

Content management and automated services are another developing area of the new online world. Article marketing automation is a great new option for businesses using article distribution to reach their customers. With article marketing automation, you can submit articles in advance for publication at a later date of your choosing. This can save time as well as allowing you to get ahead of the curve when you've got some downtime.

We're entering a new world full of social networks and brevity, and it's time to take advantage of these new tools for promoting our businesses. Keeping up with all the latest advances in running your business online will allow your startup to become successful and stay that way.

by: Carol Palmatier

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