Web Analytics Is The Best Guide To Help You Prevail Over Competition

Introduction

Introduction

If you are serious about knowing how your online business is faring, keeping track of IP addresses is hardly sufficient. For more detailed information and statistics, especially those that you can use to correctly assess your websites performance and improve it, you need to take help of Web Analytics services.

Controlling Visitor Flow:

With the help of SEO services like Google analytics, website owners can easily learn about the sources of their visitors. It will tell you whether they are coming from search engines, linking pages or from any paid ads. Knowing this information can help you in correcting your marketing strategies for your business.

Knowing Your Visitors:

Another important piece of information is the nature of your website visitors. Whether they are new, motivated or returning, remember everyone coming to your site is your potential consumer. You need to study these visitors and understand how these people get attracted to your site along with measuring their interest.

Controlling Visitor Activeness:

With the help of these web Analytics you will come to know when is the time you find your visitors most or least active. If you upload news on your website on a regular basis, make sure you analyze which topic gets more visit. If you have your paid ad campaign going on you can adjust you ad timings as per this available data. In this way you can reach out with maximum number of your targeted visitors with updates and newsletter or other ads.

Controlling Visitors' Motives:

This is all about the level of engagement. You can find out about how many pages they visit, how deep they dig into it, the amount of time spent trying to find something on your website and more. These things indicate the websites attractiveness or uselessness. If this number comes out to be pretty small, then you can think of coming up ways and ideas to retain these visitors at your website for a longer duration. You also need to look at the exit pages to understand at what point visitors leave your site. Improve the appearance and content of the page to curb it.

The bounce rate is also important. If it is high, it may indicate that there is something wrong with your homepage or may be, you are targeting the wrong kind of traffic (in which case, you need to revise your list of keywords). Web Analytics also help you in checking your PPC ad campaigns and can analyze your return on investment (ROI) factor too. So the next time you get your Web Analytics report, peruse them carefully. They will provide you with ample clues to improve your web presence.

by: Jack Davison

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