Once the counter has been set up on a website each visited keeps getting added every time the page is accessed
. The web counter for your CMS often displays the date it was set up. Some websites have been noted to having used these counters as means to award visitors if they make the counter roll over to a particular number. Many unscrupulous website owners have even been known to use these web counters for sending out spam messages to the visitors whose IP address gets recorded when he visits such websites.