Web Design - 10 Rules Of Engagements
Websites are no longer just about company information and services information
. It is more about engaging the users with the brand in an interactive manner. This is why web designers need to know the 10 rules of engagement when working on a web design project.
User engagement depends on how the visitors behave on the site. It is important to have answers to questions like Can the visitors find the information they are looking for? Can they find the right tabs? and Will they act on the information that you offer them and will they be loyal to you? These questions would help you identify the elements that have to be integrated in the web design to guarantee superior user experience. Persuading the visitors, enticing positive emotions and building a trust factor are necessary when engaging them with your website.
Follow these rules and your clients would commend you for enhancing the conversion rate on their websites
Streamline the choices you offer the visitors If you offer too many choices to the visitors, most of them would freeze and might not take the desired action. Most users often say that they want to have too many choices so that they make best decision. However, it has been observed that when there is so much to choose from they are left confused, and it adversely affect their decision and purchasing process. Thus, as a web designer, you should work out the most important options/information with your client so that only the best choices are provided to the visitors.
Add testimonials, reviews, client feedback A validating statement from the society often helps people make decisions when they are uncertain. This uncertainty leads them to rely on others for their opinion and feedback on the particular service. So when you are designing the website, you should have a dedicated section that has genuine and positive feedback from the clients. Also, reviews and testimonials from peers are more reliable than from the experts.
Use tabs like Limited Offer, Offer Expires Soon etc. The principle of scarcity works great in case of web design. The human brain is programmed in a way that whenever there is fear of losing, it triggers action from humans. So whenever, we put up signs that say Offer till stocks last or Offer valid for limited period on the website, users are more enticed to take action immediately, before they lose the opportunity.
Signs of food and danger are powerful triggers Researchers have also observed that pictures of food and danger signs are some of the powerful triggers for action as they catch our attention easily. Though these signs cannot be used on all kinds of web designs, they may cause good action from the users wherever they can be used.
Human touch When you are designing a website, you have to add a human touch to it, so that people can relate to the site more easily. Using images of human faces in your web design allows visitors to pay more attention to the site and trigger action.
Storytelling helps Another way to hold the attention of the site visitors is through storytelling. The brain processes information best in the form of stories, so you can mould the content available to you in the form of a story that allows the users to connect well.
Ask for commitment To engage the visitors with the website, you can encourage them to make small commitments, such as signing up for a newsletter or more. These small commitments are the first step in engaging the users for bigger commitments.
Make the visitors feel important Customers love to get special treatment and as a web designer you should add elements that can do so. Thank them for their interest in your business, give them exclusive information and offers, and stay in touch with them all these small gestures would build a positive rapport between the visitors and the brand.
Usability still rules the roost While all the above discussed factors have their own significance, lack of usability factor would overshadow all of these. When designing the website, make sure that visitors can navigate the site easily, can go back to the point where they started from and can go forward to new tabs. Ask any of your non-techie friends to use the site and point out factors that adversely affect the usability.
Content should be the focal point, always As a web designer, your job is only to design the framework, while the client has to provide the content. However, if you want to ensure success of the website, make sure that the design doesnt overshadow the content. Highlight the content effectively and design the site around it.
These rules of engagement can guarantee success for any website. Make sure that you integrate them well with your design.
by: Grace
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