In case you are planning a presence on the web, web design is the most important element for your business. However there are a lot of elements that make a website and you must ensure that all of them are in the right order for you to get the best results.
The first thing that you must consider is the structure of the website. You will have to sketch out a skeleton to see how the website would look and which function would appear on which side. Also you have to map out the navigational path. Make sure that you have the right elements in the menu bar, the right images and the right kind of content in the right place as well as on the correct page. These things if planned correctly will help you to get the desired web design in the specified amount of time and budget.
Next, you must look out for the colors that you are using in your web design. You have to be sure that the colors match well and also have relevance will other graphics like your logo or branding materials. Also the text area should be preferably with a while background as this makes it easier for the viewer to read the copy that you have written. You also have to try to avoid any kind of friction between two elements and make the design in a way that it flows from one part to another with the colors.
Your next point of consideration should be the functionality of the website. Determine the parts that will be dynamic and the ones that are static. In case you want a script or flash element, you must be sure that it is not too jazzy and at the same time it has some meaning relevant to the remainder of the web design. Also keep in mind that these complicated things need to be well handled or else you might end up messing up the whole design of the site.
The final element of the website that you must consider important is the coding. You have to get the web design validated for the W3C standards. In this way you can optimize the performance of your website on the search engines. Get the web design done in a way that it is simple and serves the purpose of your presence on the Internet thus generating business for you.