So you have a website where you are selling all kind of stuff or services
, but you have a problem since no one is buying from your site. You have already done SEO and your website is ranking well for the keywords you have targeted, but still only a handful of people are really giving your products a second look. You made sure that your products are in demand and are of high quality yet still only few takers. Have you tried looking at your site from visitors' point of view? Because one of the most underrated reasons for poor conversion is the design of the website.
To help you check if there's something wrong with your site design, you should different things. Let us start with your site's fonts. Your choice of font may discourage people from browsing around your site. Some fonts work a particular niche and you have to pick the right one that will work for your site. There are some free fonts available on the web and you could choose from that. Or you could hire a good web design Santa Barbara team to work with you since they know fonts and know how to stay away from Comic Sans.
Another thing that you should check for is compatibility. This means that your website should be displayed properly in any browser. This is very important as different people uses different browsers. A lot of people still use Internet Explorer, while some like the customizability of Mozilla Firefox, and some like the clean interface of Opera while some love the speed of Google Chrome. If your site is not displayed properly in Internet Explorer, you might be losing plenty of potential customers simply because you failed to check its compatibility with that browser. Or if your site is not displaying well in Chrome, you could be missing out on a lot of customers because it is currently the fastest growing browser in terms of number of people using it.
Another mistake that you should avoid is getting the whole color scheme wrong. Some colors just don't work for a certain niche and you should be aware of that. Another thing is that some colors just clash with another particular color. This means you could mess up the look of your website which could turn off some of your visitors. If you do not know how to match colors that will match the niche of your website, it would be best to let the professionals take care of it for you.