Web Design Sydney : Hopping Mad Designs

Dormant clients are scary

Dormant clients are scary. And for a company like ours they would be customers looking for web design , graphic design or other website design services.

They take up room in your database and keep marketers, salespeople, and business owners awake at night or at least they should.

The question is, why are they dormant? Why are they in your database and what brought them into your database in the first place? This requires investigation on your part and you need to understand what the client bought or how they got onto your database for you to know why they are dormant. There will be several categories throughout your database , such as one-time buyers , responding to an advertisement or inquired through your website. The next step is to connect what they bought or what they were initially interested in to an offer of form of communication that you can make to them, to reignite their interest.

For example, if they bought a product or service form you in the past, establish how you can make contact with them around this historical purchase and identify if they were happy with the product/service. Inquire as tho their current or future needs around your business offering. If they do not have any further need for what you offer, ask if they would like to continue hearing from you through email or infrequent mail. There are many ways you can do this, but you will not get all the answers at once,unless you can talk to them on the telephone which in some cases is unlikely.

What this highlights to business owners and marketers alike, is the need to have well established, regular methods of communication with your customers. Communication is not just about advertising your product and services, but developing effective, two-way communication between you and your market segments. Your communication needs to be adapted to your segments. Not one business in the world operates in one single market segment, not even the local plumber, dentist, hairdresser or local restaurant or pub yet so many businesses treat all their complex markets exactly the same way.

The other point this brings up is the need to regularly undertake brutal culling of your growing database. When I hear of some : web design , website design sydney or graphic design sydney companies tell me that they have a database of over 5000 clients, I am amazed when they cannot tell me the percentage split of those that are actively buying services or the percentage that are in active communication with the business. Unless you can say 100% of those 5000 names on that database are in communication with you regularly or are buying your services, get rid of them. Remember, not all customers and clients will remain active or need to be put onto your database or need to stay active on your database.

I have a three-strike client communication rule if a client has been put onto our database for whatever reason, if we do not get a response under a set of criteria, they are culled. They can always be put back on in the future, but I would rather focus my marketing dollars on active clients and prospects than those who just wanted a single transaction.

Web Design Sydney : Hopping Mad Designs

By: hopping mad design

POST COMMENT

Stone Cladding, Designer's Dream Materials A Short Review On Customized Prom Dress Designing Instant loans for bad credit-Designed for the poor creditors The Importance Of Blog Design Make your own style statement with Scarves 4 Elements That Destroy Your Web Design How Does a Logo Designer Think? Infocus at Web Designing and Web Solution Million Dollar Design Idea About Presentation And Certificate Folders The trends and styles in the fashion industry have been changing Old Style Sculptures Guide Hiring An Austin Interior Design Firm For Bold Projects Moncler Classic Style