Web Design Tips For Improved Online Sales
With the new breed of shopping for customers of this time and age
, ecommerce retailers are more than required to pay attention to effective ecommerce design tips in order to improve their sales. For any ecommerce website business owner, remember that is it your business that is at stake here.
Progressively, consumer preference over various online shopping systems has emerged. Although it all boils down to usability particularly, ease of navigation, there are several more factors related to user experience that needs to be taken note of.
Ensure Proper, and Easy to Follow Categorization
There is no reason why you should not make it easy for users to find what they are looking for. The major turn off for online shop users is not to be able to find the right product, either they landed on the wrong page or category, or there is no guide as to where they should find it. That brings up the second tip.
Create Well-defined Click Paths, Reduced Clicks
To prevent the online shopping experience to go in circles, provide the user with well-defined click paths. Maintain a structured system of buy paths to successfully close a sale. Even if you pick up potential customers in the canvassing stage, be sure to prominently display a guide for them to return to the path leading to the product of interest. Most importantly, when creating click paths, keep in mind that the more clicks to perform by the customer, the more likely he or she will exit the site. It will be a complete turn off if it takes several buttons and links to click before making a purchase.
Write Informative, Easy-to-Understand Product Descriptions
Write product descriptions that are neither purely marketing-hyped, nor highly geeky-sounding. This means that one should try to produce a good blend of highlighting the uniqueness or usefulness of the product, plus easy-to-understand writing of specifics and technical attributes for product descriptions. It should not be too cheesy and marketing that lacks meaty specifics, yet not too technical to sound boring.
Put Prominent Product Buttons and Call-to-Action Links
The easiest way to lead a potential customer to a purchase is to put obvious displays of call to action links or button, and product buttons, as well that scream Buy Now!. This button is meant to be the first thing that the visitor sees once he or she lands on the home page or in any other pages, for that matter. Some of the techniques used to do this are by placing the button on the upper left hand corner, contrasting the button from the background and other links by changing color, size, or shape. One can also create a page design that leads the eye to this all-important button.
Display Credibility
Ways to display credibility is to write a text to assure the user that his or her email address will not be used in any other way except for the sole purpose of confirming an order. One can also display a photo of the real store or business place, picture of the CEO, or whatever proof one can set as image to show that the ecommerce business is legitimate and credible. People also will want to see a valid contact number and business address.
Get the online shop design tested
Do not miss this great opportunity for feedback and improvement. Dont just pick an employee among you to test the design. Get willing people to act as customers to gauge the effectiveness of your web design in terms of navigation, product merchandizing, etc. This way, one can be sure that valuable comments to consider will be given.
Creating an ecommerce site takes a structured approach to pave the way for improved sales. The best tip is to continuously seek further feedback from real users, check visitor behavior data, and hold on to the tips given above for the benefit of your business and your customers.
by: Rianne de Leon