Web Design and Search Engine Optimisation
Web Design and Search Engine Optimisation
For most people who intend to buy, develop, or design a website inthe Gloucestershirearea, they often end up searching for web design Cheltenham. Surprisingly though, people looking for web designers always seem to miss the facts of the circumstances surrounding how they found the design agency in the first place - they used a search engine. Now considering this, it is surprising how few see an initial importance of designing a website from a search engine optimisation perspective.
Start from the ground up:
First of all, your entire approach will often need to be restarted. You need to think of the bait on your hook, before you choose your fishing rod. So, using a keyword tool such as Google's external keyword tool (set to exact match), you need to find some keywords that demonstrate what people would actually type into search engines to find your site. If you can use one of the mainkeywords in your domain name, this will help.
Now that you know what your customers are looking for, and what they call it, you need to ensure that the rest of the site lives up to their expectations, and those of the bots crawling your site.
On-page design and optimisation:
The next step is to design your website around the products and services you offer, and the keywords under which they fall. Choosing page names that reflect these keywords are a good start in making sure that your web design meets and exceeds the expectations of the visitors arriving on your website. You need to ensure that the words, pictures and emphasis of your website and the design successfully communicate these values.
Finally, the fun bit:
Now you know what pages you need, you can now choose a design layout that allows you to arrange the different aspects of your offering on your web page, to make it a visually appealing design. At this stage, you need to be talking to a web designer or website design agency. Choosing the right one for you is going for one that's local as you'll need to meet them regularly to effectively communicate the different aspects of your design.
Lots of relevant content:
The last thing you need to look at now is using content management system to add copy and images to the pages of your site. Content is king. Make it unique, interesting, and helpful so that people will link to your site, bookmark it, talk about it, and use it as a reference tool. Backing this up with relevant pictures, embedded videos, how-to guides etc, all add to the overall "value" of your site.
Ongoing help and support:
Probably the most important factor in choosing a web design company is what happens after they have completed your website. Will they give you help and support, or will they be too busy chasing their next big client. How many support staff do they have? What happens if you fall out over bad ongoing service - will you own your website? If you do take your site to another design agency, will they be able to work with it. We often see sites from freelancers which work, but are a disaster to work on, update, or modify. Choosing a website design company that writes code properly, comments it, and makes it easy to understand will mean that it's much easier to move away if things don't work out.
Local:
You should always choose a local agency. If you live in Cheltenham or Gloucestershire, thensearch for web design Cheltenham. This should show you the agencies that can meet you face to face at their offices, and the ones that can deliver good SEO results. You get to check it's not a part-time student working in his mums spare room, make sure you like the people there, meet the team you'll be working with, and build up a good picture of the company. They should have a list of glowing client testimonials, some small local businesses and ideally a few larger clients to demonstrate that they will be dealing with your site in the same way they would a large client with detailed specifications, above all you need to see past examples that qualify them as a suitable website designer.
Considering this road map will ultimately help you to make an informed decision about the company you give the work to, and help reassure you that you are making the right choice.
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