Web Design and Strategy: Staking Out Your Island in an Ocean of Information

If it were that simple then the internet would have far more websites up now than it already does

. The strategy for one's website should be approached much as a chess game. Know how to position your pieces in such a way to attain maximum benefit. Web design and your online marketing strategy should be bringing you the maximum benefit they are able to provide.

Some basic information on Google and its algorithm is needed to best understand why effective web design is important. Google likes to see websites and links to websites that have solid information on the subject it pertains to. It determines this by looking at the meta-tags of the website as well as any incoming links. If a website is linked to by other websites of same information, the algorithm will view it as being a good resource. This increases your Google PageRank. PageRank helps to establish where exactly in the search results your website will fall. Most web users (in the neighborhood of 90%) will not look past the third page of search results. Having a clean, concise website that conveys information and is welcoming to human readers will give you natural growth bringing you even more customers down the road. Excess pages, badly written tags, and untagged images are all things that help to drag one's PageRank down. Therefore, it can be a great idea to consult with a professional that can help make your website into a beacon of information surrounding your business.

An effective online strategy will see you reach your target demographic with great news about your product. This is where it is important to differentiate between getting hits and getting useful hits. What good is having a 1000 hits if only 900 of those people cared about your product? An ineffective strategy will land people on your website that were not looking for or even care about your product. An effective strategy will help narrow the focus and bring in more potential customers. You may have less hits than a general blanket strategy, but you will have more hits from people wanting to spend money on your product. Some strategies help build one's online presence and attract their target demographic. Hosting a blog on your website is a great way to connect with customers, keep them informed about new products, and increase inbound links specific to your particular industry. An effective marketing campaign can see your website exposed to customers on websites that are specifically looking for that information. Things like directory submissions and article submissions can help grow your business by providing information in your niche.

How much money is your business losing because it is showing up on page eight of a search engine return? What percentage of the customers landing on your website are actually interested in what you have to sell or say? One cannot find solid answers for these questions, but you can maximize your gains by understanding how an online strategy and effective website design benefits you. Standoutuk.com is a creative integrated Web Design and Online Marketing Agency

Web Design and Strategy: Staking Out Your Island in an Ocean of Information

By: Tim Capper

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