Web Design for Small Business – 7 Essentials to Building a Stunning and Profitable Website
Designing a high impact website that resonates with your audience is essential if
you want to successfully establish a presence for your business online. Unfortunately, many business owners simply don't know how to accomplish this, which is why it is vital to bring in a skilled web design company that understands not only how to create a stunning website, but how to use it to generate leads and sales for your business.
A successful business website should incorporate these 7 essential elements:
High Quality Content If your business website is filled with poorly written, poorly executed content, this will reflect negatively on your company. Every piece of content on your website should be well thought out and be written or created with your specific audience in mind. If you are a B2B (business to business) company, your content will generally be more formal, whereas a B2C (business to consumer) company will want to use content that addresses your audience in a more informal, personal tone.
Clean Design Nothing will frustrate your audience more than a poorly designed website that is cluttered with extraneous elements (flashing banners, popups, etc.). Your website should be clean, simple and functional, so that your audience knows exactly how to navigate and find what they need. It's also crucial to be aware of color theory and to use a palette that suits the message you are trying to convey. Blues, for example, tend to impart a sense of trust while darker tones give your business a more formal, serious appearance.
Search Engine Friendly You can have the most stunning website design in the world, but if customers can't find you, then your website may as well not even exist. Every piece of content on your website whether it's an article or a sales page should include strategically placed keywords that are relevant to your business, such as "Charleston Real Estate" by using effective search engine optimization (SEO) techniques, your website will rank higher in Google and other search engines, making it easier for your target audience to find you.
Establish Credibility Your target audience will feel more comfortable doing business with you if they see "social proof" of how great your products and services are. Your website should showcase any available social proof such as testimonials, reviews and comments.
Be Interactive It isn't 1995 anymore. Customers expect exciting, content rich, interactive websites now. To really connect with your audience and keep them on your site as long as possible, incorporate interactive elements into your site such as audio, video, polls, contests and live chat support. You should also encourage interaction by incorporating social media into your website, so that your audience can connect with you on Facebook, Twitter, YouTube, LinkedIn and other social media sites.
Encourage Action Your website should be designed to accomplish very specific goals beyond simply being a billboard for your company. If you are trying to generate new leads for your business, your web design needs to encourage users to take action by putting your capture forms front and center and then enticing them to submit their information by offering incentives such as freebies or exclusive discounts.
Don't Sell If your website is one long, blatant, in-your-face sales pitch, then your audience is going to hit the back button and run to your competitor. Your web design should focus on delivering a positive visitor experience and establishing trust first. A great way to do this is to showcase free trials, quotes, consultations or samples. This soft sell approach is a great way to get potential customers into your sales funnel without sounding like a door to door salesman.
Web Design for Small Business 7 Essentials to Building a Stunning and Profitable Website
By: Vladimir Khaykin
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Web Design for Small Business – 7 Essentials to Building a Stunning and Profitable Website