Pitching the Design Top Tips from a New York Web Design Firm
It all starts with a phone call or an email from a prospective client. From that first conversation, it is important to establish rapport. This is a two way process. The client has probably called (or is about to call) several web designer nyc or elsewhere to shop around and see what the best fit is. On the side of the web developer, we have to immediately pay attention to the clients tone, whether or not their timeline is realistic, and in some cases- which project manager would be the best fit for their temperament or industry.
Web design new york city is fairly competitive and the clients know this. No firm has a monopoly, even the ones who build top website designs and it is a delicate art to foster the client relationship from that first phone call. After a lengthy discovery process, thorough analysis of the competitors, careful review of all visual assets from the client and internal approval of the mock-ups, its time to pitch the design to the client.
Here are some helpful tips for that process:
1.Be sure to send over the designs at least a half hour before the call or meeting. Allow the client an opportunity to digest what they are looking at so they are prepared for the call. This will save time during discussion and maximize the effectiveness of the call.
2.Prior dealings with this client should help you determine the balance of speaking vs. listening. Some respond better when they feel heard and others prefer to listen to an expert talk about why a particular design is more or less effective.
3.Dont present too many options. A client will likely want a little from column A and a little from column B. If they are given too many designs to choose from, you may wind up starting from scratch at the next phase.
4.Provide evidence that you heard your client and implemented their requests in design. It may not be immediately clear since they are taking in all of the elements but if you can say This feature highlights the fact that you are a family-owned business which you referred to as a source of pride when we spoke.
5.web design new york in particular are used to a fast pace environment but keep in mind you client may be a southern gentleman want to have some friendly small talk before getting down to business. Allow for enough time that no client feels rushed.