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Web Development: How to select a good web designer/developer

Good web designs are very subjective and even the designs perceived as great by one person will not be viewed as so by another.


Before starting your search the first thing to establish is what budget you have. This determines whether you should be looking at a design agency or a freelance web designer.

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So what do you need to look for? Do you look for someone with amazing creative talents, a history of excellent websites or simply rely on recommendations from others. Without doubt a web designer's portfolio is of utmost importance, you are not going to contact someone if you are not keen on their previous creations. When looking at their sites check they don't all look the same, check the pages load quickly and above all check they are easy to navigate through and that you never feel lost in the site.

When you approach a designer we suggest you ask the following questions:

1) If a logo is required ask them how they approach the branding process and how can they build on your current branding

2) Ask them how many design concepts they create

3) When coding sites check they validate all pages on the W3C validator? This ensures the pages are free from errors and any respectable coder will automatically ensure this is automatically carried out on all sites. A good test is to look at their recent client list and check those sites using the W3C validator 4) You need to decide what audience you are targeting and hence what browsers you want supported. If you want a site that works in all version 4 browsers and above on PC and Mac then it will cost more than a site is developed for Internet Explorer 5 and upwards on the PC. When you have decided what browsers and operating systems you would like supported check the developer has access to all the relevant browsers and platforms you require (i.e. do they have a Macintosh if you require this

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5) If your site requires e-commerce ask the designer if they have experience in this area and get them to show you examples.

6) Do you require a content management system (CMS)? Content Management Systems help you manage the text on your pages without knowing any HTML. Many developers can offer this service so if you require one ask them for recommendations, as a CMS they have worked on before will be a lot more cost effective than using one they have not.

Web Development: How to select a good web designer/developer

By: Martin Richardson
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