Web Hosting Services: How to Choose Wisely
With so much business conducted online, it is important to be smart when choosing web hosting services
. The Internet is a battleground when it comes to marketing, business, sales, and communications, and the right services have the resources every small business needs to compete in any market. When selecting a service, reasonable pricing is on any business owners' mind, but it is the features it includes that really set it apart and can potentially make for a smart business decision.
It is first important to know how much storage space is included with the service. The server storage is where all of the data is saved, programs are run, and where the company website is situated. Storage pretty much goes hand-in-hand with bandwidth requirements, so it is necessary to compare how much of both are offered. The bandwidth will determine how much data can be transmitted during a specific time period.
The actual numbers are important, but it is also a good idea to know whether web hosting services can scale to accommodate business growth. Upgrading the package when the demand requires so will enable any features to be expanded. This is usually at an increase in cost, but sometimes this is not the case.
When working via the Web, it is often necessary to upload website pages. Online businesses do a lot of this, so FTP access is essential. This enables a business to design their own pages and upload them as well as large quantities of data, for which FTP is the standard. Some services provide a simple interface for transferring data.
Support for the latest web applications and programming languages allows the creation of fully functional websites that engage visitors. A good service will provide all of these with the subscription, so they'll be available as development of the site progresses. There also may be programs and tools to help with building websites, which is great because it won't be necessary to purchase extra applications.
Research into the reliability of web hosting services is important as well. This can be done online on various message boards or word-of-mouth from other people. If a site that is hosted by the same service is known, check it periodically to make sure it is running during peak and off-peak hours. A site that is down often will lead to lost visitors and possibly important sales.
Technical support is another benefit that is often included. Not only does it offer peace of mind, but relieves many budget headaches when something does go wrong or some assistance is needed in getting a site up and running. An expert team is the best resource to keep the whole system running for as much of the time as possible. Look for live support by phone or email with the hosting service. The faster the response, the better.
The website of any service provider should also offer information, including a detailed assessment of each plan, and some background information as well. Many providers offer multiple types of service plans, and it can get quite confusing to determine which the best one is. Details like what is included, and how long the plan is in effect for, can determine cost.
Web hosting services should be selected according to the current needs of the business, and what demands are projected in the future. A scalable service plan that is reliable and offers adequate storage and bandwidth should also include web development tools and FTP access to easily upload and download large files. With everything in place, a small business has what it needs to compete in online markets.
Web Hosting Services: How to Choose Wisely
By: Sandy Winslow
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