Web Marketing - Free Methods That Work

Web marketing does not have to be a costly venture

. In fact, there are several free web marketing options that should be explored before you launch your web marketing campaign. While paid marketing options are good, free ones can be even more beneficial to you. Here are some of the free web marketing techniques you can explore:

A) Listing your website - There are lots of internet directories on the web. These directories list websites by category and can help dramatically increase your visibility. Web marketing professionals will almost always find all of the potential categories to list a website in if the undertake a web marketing campaign;

B) Forum marketing - You may not even think about the number of options that are available for free web marketing through the use of forums. For example, Yahoo! Answers offers the ability to answer specific questions and include a link for additional information or as a resource. If you carefully look at internet forums and make them a part of your web marketing plan, they can be an great source of new traffic;

C) Press Releases - Another free web marketing technique is available through press releases. Press releases need not be pages long, they can be a couple of brief paragraphs that talk about your product or your services. Submit these press releases to free directories online and as they are released, they will get indexed and help drive new traffic to your site;

D) Other Websites - Using carnivals and other web services that create a bond between you and other webmasters can be an advantage to your web marketing campaign. You can exchange links with others and share in traffic. Check out link exchange services that complement your services or products and join other web marketing services that are free and exchange information between webmasters;

E) Articles can help - We have tackled before about the value of web marketing through articles. There are hundreds of article directories that allow you to write about your products or services and include a resource box with your web address in it. These sites are free to join and most have very high page ranks and reader numbers. Web marketing using free directory submissions can help not only gain new traffic, but increase your page rank through back-links;

F) Email Marketing - You do not have to send out hundreds of emails to get information out about your website. Instead, as part of your web marketing campaign, include the URL of your website in all of your outgoing emails and let people know it's there. This can also help spread your website information through "word of mouth";

G) Banner Advertisements - Chat with other webmasters whom you have established a relationship with. Offer to share advertising space with them. Share your link through a banner ad placed on their site and you place one for them on your site. This form of reciprocal web marketing can be a big benefit to all web marketing campaigns;

Summary

Web marketing campaigns need not cost you hundreds of dollars a month or even hundreds of dollars a year. Actually, there are many web marketing techniques that are really free if you take the time to explore the web. Don't overlook free web marketing techniques because you are not aware of them!

by: Pilar Torres Wahlberg

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