Web Promotion Ideas For Website Optimization

Website optimization or what is popularly known as search engine optimization plays a pivotal role in the success of any website

. It is an established set of techniques that attracts targeted traffic to the website and make it more popular among users. A good business web design must implement these techniques to be successful. In e-Commerce websites, more traffic can lead to larger number of sales, where as in other corporate or organizational websites it allows marketers to promote their website across a larger target audience. Here are some of the basic web promotion ideas for website optimization which should be a part of your business web design.

Clean Coding This is one of the basic things that you need to have for an effective optimization campaign. The website should be coded manually and not using WYSIWYG editors which often make the code base large and sloppy. Clean codes attract search engine crawlers and such websites rank high on the search engine results pages. You can opt for semantic coding technique where the site is well-defined resulting in better SEO score. The code needs to undergo W3C validation to ensure that the pages are error free.

Page Title and Description The page title and description say a lot about the content of your page both to the visitors as well as the search engines and thus you need to be very creative with these. You need to ensure that it defines the page well and contains the primary keywords for your page. The description should be crisp as this will emphasize the content of that page. Page titles and description appear in the search engine results and thus need to catch the eyes of the visitors instantly.

Alt Tag Images are a part and parcel of any business web design and it is very important that the images are properly defined to the search engines as these results in higher traffic. You can make use of alternate attribute better known as ALT Tag. It is nothing, but an alternative text that is rendered when the element to which it is applied cannot be rendered. The Alt Tag is easily indexed by the search engines that helps attract traffic.

URL Optimization The URL of your webpage can have a great contributing factor to the overall promotion of the website. It is advisable that you create the URL of the webpages manually by including relevant keywords as this attracts search engines. The URL also has to be short and shouldnt have more than two sub-indexes. A user should be able to reach any page in the website with least number of clicks.

Create A Sitemap Creating a sitemap helps letting search engines such as Google and Yahoo know of every single page within your site which helps them crawl the pages with ease. You need to create a sitemap and keep on updating it as and when new sections (not pages) are being added to the website.

by: PixelCrayons

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